Wednesday, July 31, 2019

Character Sketches Essay

George was a bank clerk (who ‘goes to sleep at a bank from ten to four each day, except Saturdays, when they wake him up and put him outside at two ‘) and was living in a back room of the same house. The landlady suggested that, to save money, the two might share a room. They ‘chummed ‘ together for some years – both shared a love of the theatre -and a life-long friendship was formed. George, who remained a bachelor, rose to become manager of Barclays Bank in the Strand and outlived. Character sketch of Harris – Harris is a vain fellow who pretends to be extremely hard working but usually pushes off the burden on other people. he is outspoken and does not hesitate to tell his friends what he thinks about them even if it may not be pleasant. for example he outwardly tells george that his new blazer is utterly revolting and that he must not wear it around them (harris and j). when harris takes on a job he makes a huge fuss out of it like the narator;s uncle podger. it may not be anything majorly important but if harris is going to do it †¦. the world would know about it. he also thinks very highly of himself and his voice though his friends do not want him to even attempt singing. he is extremely fascinated by tombs and graveyards much to j ‘s dislike. he is also quite short tempered and it is best to let him rant off his anger rather than try and talk to him about it.he wouldn ‘t mind a drink at any time of the day and enjoys the company of his friends . Character sketch of Jerome – Jerome is the narrator of the book. He is a young, single middle-class man living in London, much like the author himself at the time of the publication of the book, and the initial J is possibly meant to suggest that he stands in for Jerome. J is fond of history and literature and spends much of his time daydreaming about the days when knights roamed the countryside of England. This daydreaming sometimes gets him into trouble when he does not pay suitable attention to what he is doing. J, like his two friends on the boat trip, is a little vain and conceited, but he realizes it and pokes gentle fun at himself, his friends, and the habits of others like them through his anecdotes, where he and his friends are often the butt of ego-skewering jokes. J has always been fond of boats, but prefers the old fashioned†¦ Character sketch of Montmorency – Montmorency is the dog that accompanied the three men in their river trip. Monymorency looked like an angel sent to Earth in the form of a small Fox Terrier. He had a gentle noble expression which brought tears to the eyes of elderly folk. When Monmorency first arrived , the author thought that he would not live long. But , he soon changed his opinion about Montmorency when his true nature was exposed. The author had to pay for chickens Montmorency had killed and had to drag him out of umpty street fights. Once Montmorency killed the neighbours cat and on one occassion he had kept a man stuck in his own toolshed for about two hours. The author ‘s gardener made money by betting on Montmorency ‘s rat-killing skills. He liked to roam around and fight with dogs of a similar disreputable nature. Therefore, he enjoyed places like inns and pubs.

Healing Hospital: A Daring Paradigm Essay

Components of Healing Hospitals Faith and hope are the greatest assets for the patient. Listening is the greatest asset of the caregivers. Addressing spiritual issues can make a difference in the patients’ experience of illness, and may even affect the outcome. Ministering to the patients’ spiritual needs and providing appropriate interventions has been identified as a professional nursing role. († Philosophical Foundation for Integrative Medicine,† 2012) Healing hospitals need to contribute to the physical needs and spiritual needs as well. Holistic nursing is becoming more prominent of caring for patients’, paying attention to the mind, body, and spirit. These are components of a healing hospital. According to Diana Vance (Vance, 2004), Patients’ religious faith and prayers were significantly correlated and reduced post-op pain and complications and mortality rates. Additionally prayer, spiritual perspective, and religious influence were positively correlated with enhanced coping skills for dealing with the stress of surgery and illness and an overall feeling of well-being during terminal illness. Regardless of whether spiritually is described as prayer, religious faith, or spiritual perspective, numerous studies have demonstrated the positive affects spiritually plays on physical and psychosocial health. (Vance, 2004) Prayer and medicine have been shown to decrease blood pressure as a result decreases the effects of heart disease. Studies also show meditation lowers blood sugar as well. Healing hospitals need to provide patients’ with staff educated in spiritualty and more holistic medicine. Massage therapy increases the oxygen and blood flow to the areas being massaged, the only exception is areas over bony prominences where pressure ulcers may develop. Biofeedback can be used to promote relaxation, heart rate. Guided imagery focuses and directs imagination. This can decrease blood pressure, respiratory rate, and can decrease pain. Healing touch consist of balancing physical, mental, emotional and spiritual well-being. Healing touch works with the body’s energy field to support its natural ability to heal. Healing Music therapy is being used to decrease stress, and can help patient manage  post-op pain. Healing gardens provide a place for patients can pray, meditate, and can use other therapies to aid in healing. Some hospital and nursing homes also participate in pet therapy. Florence Nightin gale promoted small pets as a companion for the sick. Pastoral care with representatives from the different faiths so that patients’ receive the pastoral care needed. Healing environments are not just for the patients. In order to effectively and therapeutically for other we must first know how to care for ourselves. Healing environments are an essentially prerequisites patients as well as staff members. Creating a Healing Environment Healing environments have had difficulties taking hold. Hospitals are known for cure and not healing. Until the past couple of years medical students were not instructed how spiritually can make a difference. One of the difficulties studies have found is that hospitals are noisy with overhead paging, bright lights and this increases patient stress, anxiety causing blood pressure, blood sugar, heart rate elevated, while also increases muscle tension. This situation decreases the bodies’ ability to heal. Overall nurses believe that some spiritual connection does increase the bodies’ ability to heal, gives patients inner-peace and contributes to overall well-being. Nurses need to develop a strong therapeutic relationship with the patient this increases the patients ability to discuss these sensitive issues. Acute care nurses are less equipped to deal with spiritual needs of this patient population. Hospice nurses, oncology, and rehabilitation nurses apply spiritual comfort , and have more education to deal with these issues. In some studies nurses’ claim reasons that keep them from discussing spiritual matters is lack of time, lack of confidence, and knowledge regarding the particular religion the patients’ practice. Despite attempt to present nurses’ spiritual care in a more positive light. Studies show that nurses’ treatment is incomplete only participating in more traditional therapies like prayer. (Grant, 2004) With cutbacks in hospital funding, and short stays spiritual care is considered a low priority. Nurses need to be educated in more modern therapies. Interventions should be developed and evaluated that utilize the best mix of hospital staff physicians, nurses, chaplains, social workers. Questionaries’ need to be  developed that ask if their spiritual needs were met while hospitalized in the acute care setting. Hospitals need to make spiritual care a higher priority in the acute care settings. (Vance, 2004) According to one article I read our spirituality is the foundation of our being rather than an aspect our being. Attention to spirituality and spiritual values is an important yet most-often neglected components in organizations. (Thornton, 2005) Hospitals need to create educational programs for patients’ and visitors to incorporate the idea of mind, body, and soul to foster the idea that all of these concepts are tied together as one. Keeping mind, body, and spirit health has shown to actually lower over health care cost. The healing environment is not just important to the patients and visitors. The staff needs this environment as well; hospitals need to make changes for staff. Keeping the staff energized and able to provide the best care possible. In the book of Matthew 4:23-25 NIV Describes the story of Jesus making his way through the synagogues spreading the gospel, healing the sick, healing every disease and illness. News spread all over Syria people came to him with all kinds of various diseases, those suffering in pain, the demon-possessed, those having seizures and the paralyzed. Christ healed them all. This best describes how healing hospitals should be. This scripture describes Christ healing physical issues it also describes Christ healing the spirit as well, by healing the demon possessed. Hospitals are in the business of healing, curing, and promoting over well-being. References Geimer-Flanders, J. (2014). Creating a healing environment: Rationale and research overview. Retrieved from http://www.ccjm.org/content/76/Suppl_2/S66.full Grant, D. (2004, Jan-Feb). Spiritual Interventions: How, When, and Why Nurses Use Them. Holistic Nursing Practice, 1(), 36-41. Retrieved from ebscohost.com.library.gcu.edu Spirituality and Religion in Health Care. (2012). Retrieved from http://www.bravewell.org/integrative_medicine/philosophical_foundation/spirituality_and_healthcare/ The Power of Beliefs and the Importance of Culture. (2014). Retrieved from http://www.bravewell.org/integrative_medicine/philosophical_foundation/beliefs_and_culture/ Thornton, L. (2005). The Model of Whole-Person Caring Creating

Tuesday, July 30, 2019

East of Eden Essay

In John Steinbeck’s novel, East of Eden, the deprivation of a sound conscience is a theme that is associated with Cathy Ames, and afflicts the people around her. The author uses foreshadowing to portray the future of Cathy and her multiple victims. By doing so, the author builds onto the characterization of Cathy, revealing how truly malevolent she is. From birth, Cathy is foreshadowed to develop into something monstrous. The author claims that he â€Å"believe(s) there are monsters born in the world to human parents† (72). Even though she has not been physically presented to the reader yet, Cathy is about to be portrayed as the main evil in this novel. This prelude to Cathy’s characterization foreshadows the evil that will come with her presence. Cathy’s reign of terror begins when she burns her own house down, and â€Å"the frightened talk ran through the town that the whole Ames family had burned† (87). This action corresponds to the foreshadowing presented by the author’s description of monsters being born to human parents. By committing such an inhumane act, the reader gains the knowledge that Cathy has no conscience. Cathy’s tirade did not end there, and after giving birth to Adam, and possibly Charles’, babies and trying to leave him, â€Å"she shot at him. The heavy slug struck him in the shoulder and flattened and tore out a piece of his shoulder blade† (202). Cathy’s ability to kill the father of her children without even considering the severity of her actions shows how much of a monster Cathy truly is. The actions performed by Cathy at such an early stage in the story only foreshadows to the reader that she has not yet ended her path of destruction. Cathy’s inner evil is revealed at birth, and, at a young age, she discovers that she holds powers that can be used to manipulate others. From birth Cathy is foreshadowed to be pure evil, and she â€Å"learned when she was very young that sexuality with all its attendant yearnings and pains, jealousies and taboos, is the most disturbing impulse humans have† (75). It is disturbing that Cathy realizes her sexual capabilities at such a young age. The way Cathy’s thought process is presented, it can be seen that Cathy plans to abuse her powers, foreshadowing conflicts to arise in the future. It did not take long for Cathy to utilize her powers, and â€Å"at ten Cathy knew something of the power of the sex impulse and began coldly to experiment with it† (75). Cathy’s ‘experimentation’ with sexual power at such a young age helps further depict her as a malevolent being with no conscience. The fact that she begins abbling in sexual activities, at an age where most don’t even know what sex is, foreshadows that there can only be trouble to come from involvement with Cathy. Years pass and, as foreshadowed, Cathy becomes a major contributor to her local brothel. When speaking of her regular customers with the brothel’s owner, Faye, Cathy tells her to â€Å"look at the heel marks on their groins†¦ I’ve got the sweetest set of razors all in a case† (236). Cathy has been secretly sodomizing and extorting extra money from her regulars, showing she is not content with the amount of control she already possesses. Her actions foreshadow that Cathy’s search for power is never ending, foreshadowing she will continue her malicious acts until someone is capable of stopping her. At birth Cathy is depicted to be monstrous, which is proven true by the actions she displays while growing as a child. The realization of the many powers she possesses are developed and abused by Cathy, showing she disregards all others well being in her search for total control. Such actions can only be performed by those who have no sound conscience, and have no fear of the consequences posed by society.

Monday, July 29, 2019

Harley Davidson marketing plan Essay Example | Topics and Well Written Essays - 6000 words

Harley Davidson marketing plan - Essay Example This study aims to provide a complete marketing plan and strategy for bringing Harley on the UK market segment. The plan is to include marketing principles, tools and models to bring effective outcomes for the future market growth and valuation. The study will analyze the segments of environment, market structure, competition and organizations key functions to comprise a deliberate market plan for the respective three years period. The study will include two parts, the first will have a market analysis and the second will have the actual plan to get applied on the market circumstances (Grant, 2004). Company Profile and Background Harley-Davidson mostly symbolized by H-D is an American based company, heading forward since the start of 20th century with Harley Classic Motorbikes. With a strong market share of 10.77 Billion, the brand is on its march in the United States market, a market where the brand took its origin and got recognized from the very first Harley lovers (Leffingwell, 2 003). The specialty lies in the Harley heavy-bikes and Harley classic models which are on an esteem of Harley patrons. It is one of the brands that survived the period of low quality control and competition from the Japanese rivalries, which shows corporation’s diversified approach to deal with market challenges (Grant, 2004). A distinctive class like a class of luxury stands out for the upcoming models of Harley motorbikes. This shows that there is a strong commitment which Harley customers show to Harley products and services (Grant, 2004). According to Jim Ziemer (Former President at Harley Davidson Inc), â€Å"It is a unique brand that is built on personal relationship and deep connections with customers, unmatched riding experiences, and proud history† (Qumer & Purkayastha, 2012). It is in the trend and culture of Harley Davidson that they have been producing designer based luxury bikes. In Harley’s models there is an exclusivity of heavyweight, cruiser, to uring and custom motorbikes, which are always overwhelming and astonishing for the luxury bike lovers. With heavy design attribute, Harley has been able to inspire the motorbike brand industry, as the designs are enough to amaze and surprise the motorbike branders (Leffingwell, 2003). The design includes heavy customization, which has become Harley’s attraction point for selling its new brand models. No matter where Harley has been intruding like in Argentina, Aruba, Germany, Australia, Chile, China or Costa rice, there heavyweight design attribute has been the trade mark to lead out the brand on diversified markets (Walker & Broughton, 2010). It is one culture that started from classic Harleys (early 20th century) and then transferred to second and third generations of Harley Davidson motorbikes (Scott, 2008). With the rise there has been falls too which Harley experienced in its business journey. It was the year 2009, when reports indicated a loss of US$ 55.1 million in Har ley Davidson m

Sunday, July 28, 2019

Plitical sciencePeriod effects Essay Example | Topics and Well Written Essays - 750 words

Plitical sciencePeriod effects - Essay Example Period effects also include main political or economic transformation in the world such as the reunification of Germany, the collapse of the Soviet Union or the introduction of Social Security and Medicare in America. The Great Depression of 1930 and its effects as an example of periodic effect The Great depression in 1930 is a period marked by tremendous economic and social upheavals in America. The most affected populations were the Mexican Americans that constituted a majority of the Latinos in US. The Great depression brought increasing anti-Mexicans, anti-immigration sentiments, rising unemployment, discrimination in the work place and lack of social welfare programs especially for Mexican Americans. The crises began on October 29, 1929 and soon spread throughout US and later to other countries. In 1930 as the crises worsened, 1.4 million Mexican Americans found themselves to vulnerable situations. The US citizens viewed Mexican Americans as foreigners, whether they were US citi zen or not, and intensified xenophobic attacks on them. Us government excluded Mexican Americans from its relief programs and employers exploited them while mobs attacked their enterprise (Szklo and Javier 9). The Great Depression on reaching its peak, a quarter of US workers became unemployed. Unemployment increased demands on underfunded local and state relief programs. US government and media blamed the Mexican Americans for the situation, although they received less than 10% of the relief. The counties, cities and states in US received increased pressure to provide social welfare programs and relief as the situation worsened. The US government responded by giving priority to American nationals at the expense of Mexican nationals (Szklo and Javier 11). The cities passed laws that denied relief programs to immigrants. Other local governments denied Mexican Americans relief to force them work for low wages in domestic work and agriculture sector. Some states like Texas and Californ ian required Mexicans to show naturalization papers or prove that they were in the process of getting US citizenship before getting relief. The federal government also denied New Deal work relief to Mexican nationals that failed to prove US citizenship (Szklo and Javier 13). The hard conditions made Mexican Americans find creative ways of surviving. The Mexican women sold food, made their own clothes and scavenged for scraps in order to feed and care for their families. Some left US voluntarily or because of pressure while others organized to fight for better conditions. Some Mexican women formed self help groups to provide services to its members. A good example is the middle-class Mexican American women in San Antoni, who formed la Beneficencia Mexicana. The group started a health clinic to provide prenatal services to poor women. Other Mexican women in San Antonio came up with the Catholic Relief Association to help distribute food, clothing and shelter to unemployed people withi n the Mexican American community. Between the year 1931-1934, Mexican population residing in US faced deportation or repatriation and about one million Mexicans born and raised in America left US. The federal government responded to a popular opinion that blamed Mexican for the national economic crises by coming up with deportation programs. US government officials carried out publicized deportation raids in both the rural

Saturday, July 27, 2019

Marketing strategy implementation Essay Example | Topics and Well Written Essays - 1500 words

Marketing strategy implementation - Essay Example Since the products are intended to be high end, they will not be priced lowly in a manner to comprise this fact. On the contrary, under pricing will raise doubts among the consumers as to the quality of the products (Kotler & Keller, 2006). The promotion strategy will justify the cost. It will make the customers appreciate that they are getting what they are spending their money on. The rationale of this strategy is based on the intended themes of the advertisements. The themes of the commercials will not concentrate on areas like how long lasting or portable the products are. Instead, they will be designed to create a picture of ownership experience and appeal to the status of using such products. This will have the effect of reducing comparison with the competition’s products (Laermer & Simmons, 2007). A generic product-market comprises an extensive collection of products which fulfill a general, nonetheless similar, need (Kotler & Keller, 2006). The product-market boundaries will first be distinguished by identifying particular needs that a range of products will satisfy. Although customers may have the same needs, they will not always satisfy them in the same way. Therefore, product-markets are often diverse and contain different user groups with different categories of related products (Kotler & Keller, 2006). The product-market will match the customers to the benefits of the products. It will be formed by a set of products that may be substitutes in usage situations similar to the models of benefits sought by different groups of customers. The boundaries will then be distinguished by categories of products that satisfy generic needs and the targeted customers (Kotler & Keller, 2006). The products are closely related because the customers regard them as substitutes and the fact ors and elements used in production are similar. For example, two cosmetic gels in the same product line may differ in that one irritates the skin, and the other

Friday, July 26, 2019

Managers learn better through experience. Theory has nothing to offer Essay - 2

Managers learn better through experience. Theory has nothing to offer - Essay Example Since management as a separate discipline was established, managers have been taught in a classroom setting where most of their learning has been theoretical. Theoretical learning for managers has been ineffective due to several reasons. One of the reasons is that theoretical learning does not take into account the diversity the types of organizations that managers are required to manage (Papamarcos, 2005, p327). In the field of management, there is a wide range of organizations with different needs in terms of management styles. This perspective is not captured in theoretical management training, which has the effect of making managers apply the same techniques in management therefore leading to failure of the organizations to meet their objectives. For instance, the expertise that is required from a manager that manages technology professionals will be different from the expertise that is needed by a manager in a political organization. This is because a manager in a political orga nization will be required to have conflict handling techniques, which may not be, require of his counterpart in a technology firm since there are minimal conflicts. Leaning through theories involves using the thoughts of other people to run organizations (Mazutis & Slawinski, 2008, p444). This weakness of using theory in managers’ training is the therefore in the pattern of the managers thinking or his way of doing things which may antagonise the theory that he is supposed to use. In turn, this will mean that the manager will not give the optimal productivity that he is capable of since he has been limited by the theory. In addition, using theory limits the managers to be innovative in new and more effective ways of managing the organization that will improve its performance; this is as a result of the manager being required to follow what the theory says. For instance, a manager may have been taught that the best way to manage the employees in an organization is by being ens uring his or her commands are followed, however, the employees may perform better if they are given a democratic space to air their views on ways which they think would help to increase the productivity of the organization. Training managers theoretically may entail using theories that were applicable in the past but which may not be effective currently (Vince, 2011, p340). The global organizational environment has been changing everyday due to advances in technology and changes in global business patterns such as globalization. Due to these dynamics in the organizational environment, the processes of running the organizations have been changing making it hard to use previous techniques to run organizations in the current environment. For instance, previously any meetings that the manager had with his or her juniors involved physical presence, which meant managers, had to travel a lot especially in the organizations that had several branches. However, with the coming of teleconferen cing, the manager is able to attend meetings with other employees in different locations without being physically present. Due to the challenges that leaning through theory presents to the managers, it has been widely acknowledged that leaning through experience would work best to ensure the knowledge that

Thursday, July 25, 2019

Organizational behavior Essay Example | Topics and Well Written Essays - 500 words

Organizational behavior - Essay Example However, when applying theories to human beings, society as a whole, how business is conducted, and to life experiences the value of the truth of theories can become a matter of perspective; there are so many variables it can be much more difficult. When presented with the theory that college students spend immense amounts of money and place themselves in ,massive debt in order to gain this education on a world of theories that are ultimately worthless; therefore making that time and effort wasted and education an overall scam (Geneen, 1984). This seems to be a vey arbitrary statement and self negating. If all theories are, as posed, are nonsense would that not include his own immediate theory that â€Å"theories† in general are worthless; would that not include his own? He negates his own position with his own statement. Students seeking their MBAs are taught all of the theories, not just for future application, but to teach the history of organization business behaviors have evolved. Learning them will gain you knowledge and high grades, even many of those theories prove impractical in some businesses settings. Today’s businesses are quite different from the types of businesses that were established in another era; they are more diverse, multi-cultural, and, sometimes, international in nature. Modern businesses must be as diversified and those they serve, as well as, those you employ and manage. Education has a great value. The efforts and expense of an education are not pointless. Theories are not worthless. If nothing else they are a lesson in different approaches and applications those theories, for better or worse, can be learned from. However, today they must be less rigid; they are not mathematical formulas where there is only one right answer. Some companies like someone well versed in the theories of business even if their application is limited within the business, while others prefer free thinkers not individuals that simply regurgitate

Parenteral Drug Association (PDA) Essay Example | Topics and Well Written Essays - 750 words

Parenteral Drug Association (PDA) - Essay Example Its mission is, PDA has contributed and played a huge role in providing knowledge for pharmaceutical and biopharmaceutical industry. It has worked towards increasing the individual’s professional knowledge and abilities. PDA publishes the consensus document called PDA’s technical report on the issues where little or no technical guidance exist , its two major membership publications are; the PDA Journal of Pharmaceutical Science and Technology and the PDA Letter, it also publishes the PDA’s newest membership publication, International Pharmaceutical Quality (IPQ). (PDA Annual report 2007). Apart from this it regularly conducts seminars, conferences and workshops which are designed, developed and executed in the way that they provide ample information regarding professional knowledge and abilities. It holds conferences on topics related to pharmacy, microbiology, quality systems, management etc. In 2007 it published 3 of the technical reports as supplement to PDA journal; PDA has contributed many valuable books to the PDA/Davis health care (DHI) publishing library from where people could get access to them easily. The PDA journal has imposed two important students outreach programs; firstly the student research symposium at the PDA 2007 annual meeting and second being the doctoral program which provides funds for the partial support of four graduate students pursuing doctoral research at various universities. To provide a sound professional knowledge the PDA letter also has articles of many industry experts regarding different issues and topics like; â€Å"Articles of Interest to the Microbiologist: A Review of microbiology-related research published in volume 60 (2006) by Scott Sutton, PhD, Vectech Pharmaceutical Consultants, low energy electron beam applications in aseptic filling operations by Cilag and Ike Harper, Johnson & Johnson†(PDA 2007, 8). PDA has launched a number of student programs to promote learning and research

Wednesday, July 24, 2019

Art and Fashion Essay Example | Topics and Well Written Essays - 2250 words

Art and Fashion - Essay Example Jewelry, makeup and body arts as decoration also used artistic and cultural concepts to elaborate on the person's appearance. This paper discusses several creative designs of the influential Vivienne Westwood, associated with punk looks and fashion, and Jean Paul Gaultier, known to challenge cultural and gender boundaries when it came to fashion. Keywords: Culture, Designs, Art, Fashion, Music, Decorative, Jewelry, Metallic Chains, Hip Hop, Punk, Rock, Fabrics, Collection Introduction Art has evolved over the years to influence and spur old and new developments in the different industries. In the last half of the 20th century, the diverse works of art tremendously progressed to change the lifestyle of societies, not to mention the massive contribution of both art and fashion in the political, economic, and social spheres. There has always seemed to be a convergence in fashion and artistic works, which effectively influenced the performance in both industries. In the century’s last decades, it emerged to be difficult for one to distinguish art from fashion works because they had moved forth to intertwine. ... Although the boom of the fashion industry came between the 60s and 90s, expounding more on the incorporation of each works across the industries, the chronology of using fashion designs in theatre costumes for appealing performances, and acceptance of employing the arts to design garments of different fabrics and texture patterns across the trading lands as of early 90s, demonstrate how early the relational trend began developing. Taking an example of the early 20s chemise dresses, the garments were designed to resemble a plain tubular shape like the painter’s canvas, which beside the underlying textile cotton was well decorated with ornamentation and beading aesthetics (â€Å"Fashion and art† n.d.). It was evident with the growth of the arts and the market expansion in the fashion industry that one could hardly mention or produce one of the products or works without including the other. Performing Arts in the Fashion Industry Performing arts, especially music influence was the greatest factor that contributed to clothing designs in the late 20th century. After the 50s, the music industry artists in rock, hip hop and punk music took the center stage of influence to the different genders and young people’s dressing. As a result, what people wore would tell more about their lifestyle, preference in music just by the clothes they wore at the time. Music became part of design in fashion and textile industries as the increasing support for the musical genre and influential artists came up. According to McNeil, tracing back from the former 19th century, â€Å"art and aesthetic theory played a major role in the transformation of western European dress and North American colonial dress in the Enlightenment† (2011, p. 22). With the desire

Tuesday, July 23, 2019

Current Environmental Issue Essay Example | Topics and Well Written Essays - 1000 words

Current Environmental Issue - Essay Example This implies that this is anthropogenic climate, and the noteworthy upsurges in the air of these powerful greenhouse gases are as a result of human practices. The most forces of the conservatory gases are carbon dioxide, methane as well as nitrous oxide. These gases accumulate in the atmosphere, resulting into concentrations to escalation with time. Significant increases in all these gases have happened in the industrialized period. Accordingly, all these increases are attributed to human practices. For instance, carbon dioxide has amplified from fossil fuel usage in transport, construction heating and cooling, as well as the production of cement and other products. Deforestation discharges carbon dioxide and lessens its uptake by vegetation. On the other hand, methane has amplified because of human practices associated with agriculture, natural gas circulation and landfills. It is discharged from natural processes that take place in swamplands. Nitrous oxide is also produced by huma n practices including the use of manures and the fossil fuels burning. Natural processes in soils and the oceans also discharge nitrous oxide into the atmosphere thus interfering with the climate change, which leads to global warming and its consequences. ... They comprise of both natural influence and human influences. For instance, burning of biomass and use of fossil fuels involving sulphur compounds as well as black carbon among others are all human activities that lead to aerosol formation. Furthermore, human practices such as mining and industrial activities have increased dust in the atmosphere. Therefore, anthropogenic climate change is greatly because of human events on earth. According to studies, the universe has a natural greenhouse effect where particular gases referred to as greenhouse gases in the troposphere permit the sunshine to enter but absorb the heat radioactivity. Because these gases absorb the heat, they maintain the average surface temperature on the universe. Therefore, without the ordinary greenhouse effect, the universe`s average surface temperature would be negative nineteen degrees Celsius. Human practices have augmented the amount if greenhouse gases on earth since the commencement of the industrial uprising . The increased amount of gases that take in heat has directly caused more heat being reserved in the atmosphere and thus intensification in universal average surface temperatures. This transformation in temperature is referred to as global warming. The increase in temperature is also resulting into other impacts on the climate system. Therefore, all these affects linked together are referred to as anthropogenic meaning human cause climate change. Climate change fits within the definition of the concept of anthropogenic change because the effects that are encountered from climate change are because of human caused activities. For instance, the increase in human population led to the

Monday, July 22, 2019

How Material Things Contribute Towards Differences on a Street Essay Example for Free

How Material Things Contribute Towards Differences on a Street Essay Taking into consideration that ‘difference is not the same as inequality’ (Blakeley et al., 2009, p. 24), this essay intends to look at KÃâ€" and outline how the material things contribute towards differences with reference to City Road; deriving from the premise that the material assets of a street can generate either an inclusive or exclusive interaction, favouring some and not others. Kà ¶nigsalle, known by its nickname, â€Å"Kà ¶, is the most beloved upscale commercial street in Germany (Welt online, 2010). On one side of the street we have stores from the most expensive brands in the world and on the other, a mix of baroque buildings which host a different number of businesses. Being seen walking along or visiting its stores is denotative of a unique social status. Everything along the Kà ¶ is designed to be in accordance to and promote an upscale social lifestyle. The material things on City Road, while performing a more literal function, also contribute to tangible objective differences when favouring, for example, pedestrians over drivers (e.g. the red tarmac offers pedestrians an extra safety measure when crossing, while taking away space from the drivers); parking is also a critical matter, generating therefore, economic consequences for the local shops (‘Material Lives’, 2009, scene 1). Another relevant point is the fact that, City Road social appearance, along with its material assets usage, changes considerably throughout the day, making it almost a different street by nightfall (e.g. from a busy commercial street during the day to a ‘party haven’ at night, when it is taken over by young adults) (‘Making social lives on City Road’, 2009, Scene 8). Such an absolute change does not occur on the Kà ¶. On the Kà ¶, the very same material things, should not only perform the most frugal of the functions, but also be in accordance to what the street stands for, thus, being an active part of the process of creating objective tangible differences -like in City Road, as well as, subjective ones. Kà ¶ supports its image by providing the necessary visible and invisible infrastructure to sustain a busy, high-octane upscale atmosphere: The street signage is visible; there are several crossing points; clearly marked sidewalks, tarmacs and lanes favour the mobility of handicapped individuals as well as bicycles and pedestrians without deterring traffic; it is well lit; the buildings and facades are well taken care of; litter bins are everywhere and one will, for example, find plenty of parking possibilities, which as a result, allows the individual to visit the stores and restaurants and feel safe. Altogether, the material things are in perfect apparent symbiosis with its users. Separately, each material asset on the Kà ¶ objectively indicates them as being part of a regular commercial street just like City Road. When looking at them altogether, the ensemble creates a striking subjective difference. To better illustrate how the material things on both streets subjectively enforces a certain type of behaviour and attitude, take the example of an individual walking down the street wearing shorts, tank-top and flip-flops. On City Road, this individual would most likely not even be noticed. The same individual walking down the Kà ¶, would be regarded as conspicuous. The same can be applied to the type of cars circulating on the Kà ¶ or City Road, a Ferrari on the Kà ¶ would be taken for granted while on City Road it would probably stand out. Another example to consider is parking. Though there are many parking slots and options, the prices around the Kà ¶ are up to 80% more expensive than other streets in Dà ¼sseldorf (RP Online, 2011), hence, favouring the visit of the more affluent layer of the community over the lesser one. There is no sign on the Kà ¶ telling who is welcomed or not; objectively speaking everyone is welcomed, but its material things are invested with such a subjective meaning, that they set the pace and shape of the local social life, creating therefore, an alluring environment which itself dictates a whole gamut of social patterns that are absorbed and followed by the local community, consequently contributing towards differences. While City Road reveals a more inclusive image, Kà ¶ conversely manifests a more exclusive one. As we can see, each street is similar in various aspects and are designed and structured to cater and favour a specific type of person, business or activity and its material things corroborate such a process by subjectively or objectively embedding certain social patterns which will then be adopted by their users.

Sunday, July 21, 2019

Background and justification of affecting customers loyalty

Background and justification of affecting customers loyalty In todays competitive markets services and service companies within the same industry are becoming increasingly similar. Differentiation through the delivery channel (i.e. delivery of services against payment) is difficult. A growing number of service companies have embarked on a journey of positioning through the communication channel (i.e. advertising and personal selling) (Andreassen, T.   1995), with the objective of building strong corporate images in order to create relative attractiveness. This development is in line with Lovelock (1984) who claims that  «(images).. . are likely to play only a secondary role in customer choice decisions unless competing services are perceived as virtually identical on performance, price, and availability ». Recent years have shown a growing interest in customer loyalty. The globalisation of competition, saturation of markets, and development of information technology have changed customer behavior and perception and created a situation where success is no longer achieved through product price and qualities. Instead, companies build their success on a long-term customer relationship. According to former studies, it can cost as much as 6 times more to win a new customer than it does to keep an existing one. (Rosenberg L. et al. 1984: 45) Depending on the particular industry, it is possible to increase profit by up to 60% after reducing potential migration by 5%. (Reichheld F. 1993) It follows then, that the increase and holding of loyal customers has become a key factor for long-term success of the companies. The main emphasis in marketing has changed from winning new customers to the keeping of existing ones. Traditionally there are two approaches to treat customer loyalty. Some researchers have investigated the nature of different levels of loyalty, others have explored the influence of individual factors on loyalty. In this article both treatments are combined. The starting point of the paper is to test whether the list of most important factors affecting customer loyalty is dependant on the levels of loyalty of costumers. The potential for establishing loyalty depends on the object (i.e. product or vendor), on the subject (customer) or on the environment (market, other suppliers etc.). This work might be rather helpful for both students, interested in developing this field of research and people, who are working in the sphere of marketing, because it may provide with interesting information worth dwelling upon. This topic interests me personally, because to my mind, customers are the turning point of the market. They decide whether to buy a product or to use a service or not, changing the whole picture of market. That is why, I suppose it is rather necessary for industries to pay much attention to the topic of customers loyalty and satisfaction in order to be a success. Chapter 2. Statement of Objectives and Hypothesis to be Examined. This paper aims to test if the importance of each factor affecting loyalty varies in different loyalty segments described in Figure 1, presenting segmentation of customers loyalty. One possibility to investigate it is to compare the customers of different loyalty levels and examine what kind of factors influence the probability of the customers to remain on that level or to move to another loyalty level. Customer loyalty expresses an intended behavior related to the service or the company. This includes the likelihood of future renewal of service contracts, how likely it is that the customer changes his preferences, how likely the customer is to provide positive word-of-mouth opinion. If real alternatives exist or switching barriers are low management discovers the organizations inability to satisfy its customers through two feedback mechanisms: exit and voice (Hirschman A. 1970). Exit implies that the customers stop buying the companys services while voice is customer complaints expressing the consumers dissatisfaction directly to the company. Customers exit or change of patronage will have an impact on the long-term revenue of the company. Customers may be loyal due to high switching barriers or lack of real alternatives. Customers may also be loyal because they are satisfied and thus want to continue the relationship. History has proven that most barriers to exit are limited with regard to durability; companies tend to consider customer satisfaction the only viable strategy in order to keep existing customers. Several authors have found a positive correlation between customer satisfaction and loyalty (Bearden and Teel   1980;Bolton and Drew 1991; Fornell 1992; Anderson and Sullivan 1993). Based on the future discussion, the following two hypotheses are proposed: Hypothesis 1: Factors such as satisfaction, trustworthiness, importance of relationship and image have a positive influence on loyalty. Objective 1: To indicate any relationship between loyalty and such pshycological factors as satisfaction, importance of relationship and others. Hypothesis 2: The relevance of factors affecting loyalty depends on the levels of loyalty of customers. Objective 2: Define and dwell upon the levels of loyalty of customers, examin them. The limitations of my hypothesis questions were shortage of time, because I had to provide results in a relatively short period of time, and money, because true and reliable information was hard and costly to get. Chapter 3. Details of Information/ Data Collection Methods. Research on customer loyalty has a long history and has been studied using a large variety of methods. Although the study of relationship between satisfaction and loyalty of customers is a newer field of research, various methods have been applied to study this   phenomenon as well. Some studies have also been purely conceptual (Stewart 1998; Hocutt 1998). Although qualitative methods seem to dominate in studies of relationship, quantitative methods have also been used. The data used for the analysis is a secondary source. A secondary source usually contains commentary on or discussion about a primary source. The most important feature of secondary sources is that they offer an interpretation of information gathered from primary sources.   I did not use the primary source as it is an original material. It is from the time period involved, was not filtered through interpretation and need much time and knowledge to process it. Demographically, the study had some limitations. Firstly, only urban customers were targeted in the study. This group was chosen due to the fact that urban customers have more available alternativetives and are therefore potentially more active in their telecommunication choices. Methodologically a certain limitation of the study was that some of the interviews were conducted on the telephone. Despite the fact that the interviews were considered to provide a deep and accurate enough picture of the relationships and the factors affecting customer loyalty, it is obvious that interviews face-to-face have the potential to reach greater depth. The data used in our analysis originates from PacoNet Customer Satisfaction Survey carried out in November 2003 by professional market research company. PacoNet is the one of the leading telecommunication provider in Ukraine and was providing telephone and internet services for private customers at that time. There were three kinds of competitors for PacoNet: firms providing telephone services on PacoNet network; cable-TV companies providing internet services on their own networks, and mobile telephone companies. The satisfaction survey contained information about 1000 private customers. Data was collected by phone interviews. During the survey the customers were asked how important various factors were for them. The importance was measured on a 5-point scale, where â€Å"1† is â€Å"not important at all† and â€Å"5† is â€Å"very important†. Every factor listed above was divided into 3 to 7 subcategories (e.g. accounting had subcategories like the accuracy and understandability of bills, dept management, availability of different payment methods). Satisfaction with the factors reveals from the satisfaction with those subcategories. Additionally customers answered about their general satisfaction with the firm PacoNet. The satisfaction was also measured on a 5-point scale, where â€Å"1† is â€Å"not satisfied at all† and â€Å"5† is â€Å"very satisfied†. Customer loyalty was measured by following questions: What operators are the customers using right now? What operators will the customers use in 2 years? Does the customer recommend or is the customer ready to recommend PacoNet to others? Chapter 4. Details of Data Analysis Methods In the current analysis only the raw data of mentioned survey was used. Software packages MS Excel 2000 and Stata 9.2 have been used by PacoNet for data processing, because Microsoft Excel is a deep program rich in features and functionality. One of the most powerful features of Excel is the ability to write programs that run behind the worksheets to turn Excel into a calculation-oriented development tool for creating special purpose spreadsheets which can function as applications in their own right. Chapter 5. Literature Review There are multiple approaches to customer loyalty. Theories of behavioral loyalty were dominating until 1970 considering loyalty as the function of the share of total purchases (Cunningham R. 1956; Farley J. 1964), function of buying frequency or buying pattern (Tucker 1964; Sheth 1968) or function of buying probability (Harary F. et al. 1962; McConnell D. 1968; Wernerfelt B. 1991). These approaches looked at brand loyalty in terms of outcomes   rather than reasons, until Day G. (1969) introduced the two-dimensional concept of brand loyalty, which stated that loyalty should be evaluated with both behavioral and attitudinal criteria. Contemporary researches consider and accent the psychological (mostly attitudinal and emotional) factor of loyalty (Jacoby J. et al. 1973; Oliver R. 1999; Chaudury A. 1995). These different approaches allow distinguishing customers as whether behaviorally or emotionally loyal. Behaviorally loyal customers act loyal but have no emotional bond with the brand or the supplier when emotionally loyal customers do. Jones T. and Sasser W. call these two kind of loyalty accordingly false or true long-term loyalty (Jones T. et al. 1995). Hofmeyr J. and Rice B. (2000) divide customers to loyal (behavioral) or committed (emotional). Emotional loyalty is much stronger and longer lasting than behavioral loyalty. Its a lasting desire to maintain a valued relationship. The relationship is so important for the customer that he or she makes maximum efforts to keep it (Reichheld F. 2003; Moorman C. et al. 1992). Highly bonded customers will buy repeatedly from a provider to which they are bonded, recommend that provider to others, and strongly defend these choices to others insisting that they have chosen the â€Å"best† product or service. (Butz H. et al. 1996) Behaviorally loyal customers could be divided to sub-segments by the reason of acting: forced to be loyal, loyal due to passivity or functionally loyal. Customers are forced to be loyal when they have to be clients even if they do not want to. Customers may be forced to consume certain products or products/services offered by certain vendor e.g. when the company acts as a monopoly or the poor financial status of the customer is limiting his selection of goods. Gronholdt L. has found that companies with low price strategy had a much higher loyalty than expected from their customer satisfaction. On the other hand, companies that had used a lot of energy on branding indeed had a high customer satisfaction but they did not have a correspondingly high loyalty (Gronholdt L. et al. 2000). Forced loyalty could be established through creating exit barriers as well. Loyal behaviour may also result from passivity customer does not move to another vendor due to comfort or relatively low importance of operation if the choice has low importance, there is no point to spend time and effort on searching for alternatives. Thus, based on his faith in the suitability of the current product, the customer continues to use it without checking alternatives. Hofmeyr J. and Rice B. (2000) say that one of the reasons that customers dont switch brands when they are dissatisfied is that they feel that the alternatives are just as bad as the brand they are using or even worse. Passivity may be caused also by lack of information about attractive characteristics of the brands (Wernerfelt B. 1991). Functionally loyal customers are loyal because they have an objective reason to be. Wernerfelt B. (1991) points out â€Å"cost-based brand loyalty† where brand utilities have a positive influence on brand choice. Functional loyalty can be created by functional values using price, quality, distribution, usage convenience of a product or through different loyalty programs (points, coupons, games, draws etc.) giving a concrete reason to prefer certain supplier. Unfortunately competitors can most easily copy functional values. Thus, creating functional value offers a fleeting competitive advantage: functional loyalty cant be very long lasting (Barnes J. 2003). Jones T. and Sasser W. (1995) propose three measures of loyalty that could be used in segmentation by loyalty: Customers primary behavior regency, frequency and amount of purchase; Customers secondary behavior customer referrals, approval and spreading the word; Customers intent to repurchase is the customer ready to repurchase in the future. Based on the theoretical literature presented above, the customers of a certain telecommunication provider could be segmented by their loyalty as follows: Committed or emotionally loyal customers active customers who use only the certain providers services and declare that they will use only this provider in the future and recommend this provider to others; Behaviorally loyal customers active customers who use only the certain providers services and declare that they will use only this provider in the future but do not agree to recommend this provider to others (inert or functionally loyal); Contradictory or dubious customers active customers who use only the certain providers services but dont know which provider they will use in the future; Disloyal reducers- customers who have reduced or will reduce the percentage of the providers services in their usage; Leavers customers who declare, that they will certainly leave this provider. The impact of satisfaction on loyalty has been the most popular subject of studies. Several studies have revealed that there exists a direct connection between satisfaction and loyalty: satisfied customers become loyal and dissatisfied customers move to another vendor (Heskett J. et al. 1993). The primary objective of creating ACSI (American Customer Satisfaction Index) in 1984 was to explain the development of customer loyalty. In ACSI model customer satisfaction has three antecedents: perceived quality, perceived value and customer expectations (Anderson E. et al. 2000). In the ECSI (European Customer Satisfaction Index) model perceived quality is divided into two elements: â€Å"hard ware†, which consists of the quality of the product or service attributes, and â€Å"human ware†, which represents the associated customer interactive elements in service, i.e. the personal behaviour and atmosphere of the service environment (Gronholdt L. et al. 2000). In both model increased satisfaction should increase customer loyalty. When the satisfaction is low customers have the option to exit (e.g. going to a competitor) or express their complaints. Researches have shown that 60-80% of customers who turned to a competitor said they were satisfied or very satisfied on t he survey just prior to their defection (Reichheld F. et al. 2000). So its clear that there must be also other factors beside satisfaction that have a certain impact on customer loyalty. Image of brand or supplier is one of the most complex factors. It affects loyalty at least in two ways. Firstly, customer may use his preferences to present his own image. That may occur both in conscious and subconscious level. According to the Belks theory of extended self, people define themselves by the possessions they have, manage or create (Belk R. 1988). Aaker J. has shown how consumers prefer brands with personality traits that are corresponding with the personality traits that constitute their selfschemas (Aaker J. 1999). Kim C., Han D. and Park S. have researched the link between brand personality and loyalty. They did get positive support to hypothesis that the attractiveness of the brand personality indirectly affects brand loyalty (Kim C. et al. 2001). Tidwell P. and Horgan D. (1993) have showed that people use products to enhance self-image. Secondly, according to social identity theory, people tend to classify themselves into different social categories. That leads to evaluation of objectives and values in various groups and organisations in comparison with the customers own values and objectives. They prefer partners who share similar objectives and values (Ashforth B. et al. 2001). Fournier S. (1998) states that consumer-brand relationships are more a matter of perceived goal compatibility. Brands cohere into systems that consumers create not only to aid living but also to give meanings to their lives. Oliver R. (1999) argues that for fully bonded loyalty the consumable must be part of the consumers self-identity and his or her social-identity. Trustworthiness of the partner is a factor that has certain impact on the establishment of loyalty nobody expects a long-term relation with a partner that cannot be trusted. Trustworthiness is one criterion for measuring the value of the partner (Doney P. et al. 1997). Spekman R. (1988) calls trust a cornerstone of the strategic partnership. Morgan R. and Hunt S. (1994) posit that trust is a major determinant of relationship commitment: brand trust leads to brand loyalty because trust creates exchange relationships that are highly valued. Chauduri A. and Holbrook M. (2001) have showed that brand trust is directly related to both purchase and attitudinal loyalty. Many authors have accented that trust is important in conditions of uncertainty (Moorman C. et al. 1992; Doney P. et al. 1997; Morgan R. et al. 1994). Uncertainty may be caused by dependence or large choice: people tend then to prefer popular or familiar brands or partners. Many definitions describe loyalty as a desire to retain a valuable or important relationship (Morgan R. et al 1994; Moorman C. et al. 1992). That way the establishment of loyalty is predetermined by the importance of relevant relationship or selection. Weiss A. (2001) points out three aspects that may increase the importance of the relationship: strategic importance of a product; high risks involved in the transaction or costs incurred by cancellation of contracts. Hofmeyr J. and Rice B. point out that the more important the relationship is to a person, the more willing that person is to tolerate dissatisfaction in favour of trying to fix it. By contrast, when a relationship doesnt matter, then even the perfectly satisfied consumer can switch on to another product (Hofmeyr J. et al. 2000). A relationship can also be made important by personal approach. Various authors have compared loyalty with marriage (Lewitt T. . 1983; Dwyer F. et al. 1987; Gummeson E. 1998; Hofmeyr J. et al. 2000). Marriage is one of the most personal and important relationships. That means that intimacy is one determinant for importance of relationship. Lewitt T. (1983) has considered a role of salesman in making relationship more personal. Summarising the discussion above following figure   is presenting the major groups of factors affecting customer loyalty. The present study focused purely on customer perception of the relationship and the factors that have affected it and their loyalty or disloyalty. A useful extension of the study would be to couple such a study of how the service provider perceives the relationship and factors affecting customer loyalty or disloyalty. This would add factors such as customer profitability to the study, making it possible to focus on factors affecting customers that are most attractive to the company. In such a study, the customers and providers views on the relationship would be combined. As a result, one would identify potential gaps in the companys knowledge of the customer and also be able to eliminate potential misconceptions. Chapter 6. Chapter Outline. Presented work is built up of 8 chapters, dwelling upon the customers loyalty. Each chapter gives clear information on subtopics, which are logically combined to provide the reader with sufficient facts to understand the flow of the research. The first chapter is dealing with the background and justification for selection of the topic. Since customer loyalty is something more of what an enterprise must get from the customer, it is a very productive research product for the companies. As opposed to what the name suggests, is not just something that the customer has to build towards the enterprise. It is not just the customer who is being loyal to the company in the progress but also the company that has to maintain its loyalty to the customer The second chapter presents the hypothesis questions, which are being examined through the whole work. I come out with two hypothesis, which are as follows: Hypothesis 1: Factors such as satisfaction, trustworthiness, importance of relationship and image have a positive influence on loyalty; and Hypothesis 2: The relevance of factors affecting loyalty depends on the levels of loyalty of customers. The third and forth chapters puts light on the research methodology I have used to process the data and come to conclusions. I took into consideration secondary data, which originates from PacoNet Customer Satisfaction Survey carried out in November 2003 by professional market research company. Two software packages MS Excel 2000 and Stata 9.2 have been used for data processing and presenting the results of the research. In this chapter I also dwell upon the limitations of the research, which consists of time limitation, budget limitation, as well as demographical and methodological. The fifth chapter gives perception of the theory used for the thesis. It informs us, that theories of behavioral loyalty were dominating until 1970 considering loyalty as the function of the share of total purchases (Cunningham R. 1956; Farley J. 1964), function of buying frequency or buying pattern (Tucker W. 1964) or function of buying probability (Harary F. et al. 1962;). Contemporary researches consider and accent the psychological (mostly attitudinal and emotional) factor of loyalty (Jacoby J. et al. 1973; Oliver R. 1999; Chaudury A. 1995). These and other researches were used as a base for my own research proposal. And the last, sixth chapter provides with a brief outline of the research proposal stages. Having developed the hypothesis questions, and done a literature review we come to the conclusion that the findings of the present study reveal that it is not accurate to treat all customers equally in terms of methods of increasing their loyalty. The research supports the research proposition that the list of most important factors affecting loyalty is dependant on the level of loyalty of consumers. The overall satisfaction and importance of products build the foundation of any kind of loyalty. It shows also that reliability of products or trustworthiness of the supplier is most critical for behavioral loyalists and the image creation is the main tool for getting loyal customers. Therefore many factors were derived indirectly and with certain limitations, and they may lack some qualities considered in the theoretical part. There are multiple ways for further development of the model, but first there is need to elaborate reliable questionnaires for collecting the source data. There are several factors for building a customers loyalty which I could recommend. It is very important to communicate. Whether it is an email newsletter, monthly flier, a reminder card for a tune up, or a holiday greeting card, it is nice to reach out to a steady customers.   Another pleasant way is to provide customer service, to go the extra distance and meet customer needs, because customers remember being treated well. It is also very important to provide with employee loyalty. Loyalty works from the top down. If a boss is loyal to his employees, they will feel positively about their jobs and pass that loyalty along to the customers. Employee training should also be used, training them in the manner that to interact with customers. It is also of great advice to give customers a reason to return to the industrys business. For example, because children outgrow shoes quickly, the owner of a childrens shoe store might offer a card that makes the tenth pair of shoes half price. Likewise, a dentist may give a free cleaning to anyone who has seen him regularly for five years. It is also important to have products awareness, knowing what a steady customer purchase and keep these items in stock. It is possible to add other products and/or services that accompany or compliment the products that regular customers buy regularly. The reliability of the vendor is highly appreciated. If they say a purchase will arrive on Wednesday, they should deliver it on Wednesday. If something goes wrong, they should let customers know immediately and compensate them for their inconvenience. Vendors should be flexible, trying to solve customers problems or complaints to the best of their ability.

Higher Dimensional Black Hole Corrected Tunneling Radiation

Higher Dimensional Black Hole Corrected Tunneling Radiation Corrected tunneling radiation of a higher dimensional black hole and generalized second law S. S. Mortazavi[*]1, A. Farmany1, H. Noorizadeh2, V. Fayaz1, H. Hosseinkhani1 Abstract Study the quantum gravitational effects on a higher dimensional horizon, the semiclassical s-wave tunneling radiation of black holes are calculated. It is shown that quantum gravitational effects correct the semiclassical radiation of the horizon space time. Within this background, the generalized second law of thermodynamics is applied to the black hole entropy. 1. Introduction It is interesting that that radiation of black holes can be viewed as simple tunneling phenomena. In this view, a particle-antiparticle pair may form close to a black hole event horizon. The ingoing mode is trapped inside the horizon while the outgoing mode can tunnel through the event horizon. It is interesting that this effect is a quantum mechanically and the present of an event horizon is essential (Hawking, 1975). Recently, the semiclassical analysis of this phenomenon carried out by Parikh and Wilczek (Parikh, Wilczek, 2000; Parikh, 2002; Parikh, 2004; Parikh, 2004). Parikh-Wilczek proposal of black hole tunneling radiation is based on the computation of incoming part of action for classically forbidden of s-wave emission across the horizon (Parikh, Wilczek, 2000; Parikh, 2002; Parikh, 2004; Parikh, 2004; Kraus, Wilczek, 1994; Kraus, Wilczek, 1995; Kraus, Wilczek, 1995; Kraus, Keski-Vakkuri, 1997; Berezin, Boyarsky, Neronov, 1999; Volovik, 1999;1999; Calogeracos, Volovik,1999). As a comparison between Hawking original calculation and tunneling method, it is easy to see that the hawking method is a direct method but its complication to generalization to all other space times is failed while the Parikh-Wilczeck proposal, the tunneling approaches have been successfully applied to a wide range of both the black hole space time horizon and cosmological horizon. For example, 3- dimensional BTZ black holes (Agheben, Nadalini, Vanzo, Zerbini, 2005; Wu, Jiang, 2006), Vaidya space time(Ren, Zhang, Zhao, 2006), dynamical black holes(Di Criscienzo, Nadalini, Vanzo, Zerbini, Zoccatelli, 2007), black rings(Zhao, 2006), Kerr and Kerr-Newman black holes(Jiang, Wu, Cai, 2006; Zhang, Zhao, 2006; Hu, Zhang, Zhao, 2006; Kerner, Mann, 2006), Taub-NUT space time(Kerner, Mann, 2006), GÃ ¶del space time (Kerner, Mann, 2007), dynamical horizons(Di Criscienzo, Nadalini, Vanzo, Zerbini, Zoccatelli, 2007), cosmological horizons(Parikh, 2002; Medved,2002; Sekiwa, 2008), Rindler spac e time (Medved, 2002), de Sitter space time. Of course in all of these approaches the Unruh temperature is recovered successfully (Unruh, 1976; Akhmedova, Pilling, Gill, Singleton, 2008; Banerjee, Kulkarni, 2008; Banerjee, Majhi, 2008). This model is applied to not only the black hole event horizon, but also to the cosmological horizon (Parikh, 2002; Medved, 2002; Sekiwa, 2008). The black hole tunneling method was studied in different space-times and different frames and the time contribution to the black hole radiation is developed in (Chowdhury, 2008; Akhmedov, Akhmedova, Pilling, Singleton, 2007; Zhang, Cai, Zhan, 2009; Banerjee, Majhi, 2009; Akhmedov, et al, 2006; Akhmedov, Pilling, Singleton, 2008). In continue, the spectrum form of the tunneling mechanism is analyzed using the density matrix technique (Banerjee, Majhi, 2009). However the Parikh-Wilczek method is based on the classical analysis, when it comes into the high-energy regime, for example a small black hole whose size can be compared with Planck scale, the effect of quantum gravity should not be forbidden. In this case, the conventional semiclassical approaches are not proper and the complete quantum gravity analysis is required. To study the quantum gravitational effects on the tunneling mechanism it is interesting to relate the analysis under a minimal length quantum gravity scale ( Adler, Chen, Santiago, 2001; Han, Li, Ling, 2008; Farmany, et al, 2008; Shu, Shen, 2008; Wang, Gui, Ma, 2008; Setare, 2004; Kim, Park, 2007; Nouicer, 2007; Zhao, Zhang, 2006; Xiang, 2006; Dehghani, Farmany, 2009). In this paper, the black hole tunneling radiation is studied based on the generalized uncertainty principle. It is shown that the generalized second law of thermodynamics applie a bound on the tunneling radiation. 2. The corrected Bekenstein-Hawking entropy A d-dimensional spherical symmetric black hole background is defined by (1) where . The uncertainty in the position of a particle, during the emission, (2) where applying the uncertainty principle, we obtain the energy of radiated particle, (3) Where and Mpl is Planck mass. Temperature of black hole in a d-dimension space time may be obtained by setting the radiated particle mass m to. The d-dimensional black hole temperature may be obtained as, (4) where d3. Eqs. (4) shows the temperature of a d-dimensional black hole with . The Bekenstein-Hawking entropy is usually derived from the Hawking temperature. The entropy S may be found from the well known thermodynamics relation, (5) From (3-5) we obtain, (6) Quantum gravitational effects of horizon may affect on the thermodynamics of black hole and modifies its usual thermodynamical behavior. Study of black hole thermodynamics in the quantum gravity theory was made using a generalized uncertainty principle (Adler, 1999; Hossenfelder et al, 2004; Maggiore, 1994; Kempf, Managano, 1997; Farmany, Abbasi, Naghipour, 2007) (7) Where lpl is the Planck length. Setting 2rh as , we obtain, (8) Solving for minimum and expanding around lpl2=0, eq. (8) reads, (9) Comparing (9) with (7) we obtain, (10) inserting (4) into (10), the d-dimensional black hole temperature me be obtained, (11) The corrected entropy S’ may be obtained from the thermodynamics relation (5), (12) 3. The corrected black hole radiation As shown by Parick and Wilczek (2000) the WKB approximation relate the tunneling probability to the imaginary part of the action (13) Where I is the classical action of trajectory. The difference between all approaches of tunneling method is in how the action is calculated. As shown by Arzano et al (Arzano, Medved, Vagenas, 2005), (14) in terms of black hole mass M and energy E, which is correspond to (15) provided the Bekenstein-Hawking entropy/area relation. Consider the above relation, eq.(13) can be written in the following general form, (16) The quantum gravity-corrected black hole entropy is given by eq.(12), so, (17) Substituting (17) into (16) we obtain, (18) which shows the corrected tunneling probability and . 4. Generalized second law of thermodynamics and modified black hole tunneling radiation Bekenstein (1981) has conjectured that the entropy S and energy E of any thermodynamic system must obey, (19) where R is defined as the circumferential radius. This bound is universal in the sense that it is supposed to hold in any matter system. The Bekenstein bound has been confirmed in wide classes of systems. However, as pointed by Bekenstein, the bound is valid for systems with finite size and limited self-gravity. Counterexamples can be easily found in systems undergoing gravitational collapse (Bousso, 1999). Another entropy bound is related to the holographic principle, which says that the entropy in a spherical volume satisfies (20) where A is the area of the system. It was shown that this bound is violated for sufficiently large volumes (Fischler and Susskind, 1998). As shown by eqs.(19-20), there is a bound on the entropy of the black hole when it related to the black hole area. While the black hole entropy bound applied to eq. (7), we obtain, (21) So, in the presence of entropy bound, eq. (16) may be, (22) Combining eq.(22) and (18) we obtain the corrected tunneling probability of black hole radiation. (23) Conclusion The semiclassical black hole tunneling radiation is calculated by the Parikh-Wilczek tunneling proposal of black hole radiation based on the generalized uncertainty principle. It is shown that the Bekenstein-Hawking entropy of black holes receives a correction that affects on the radiation tunneling probability. In continue applying the generalized second law of thermodynamics to the modified black hole tunneling radiation is obtained. References Agheben, M., M. Nadalini, L. Vanzo, S. Zerbini, JHEP 0505 (2005) 014, Akhmedova, V., T. Pilling, A. de Gill, D. Singleton, arXiv:0808.3413 [hep-th] Akhmedov, E. T., V. Akhmedova, T. Pilling, D. Singleton, Int. J. Mod. Phys. A 22:1705- 1715, 2007; Akhmedov, E. T., V. Akhmedova, D. Singleton, Phys. Lett. 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Saturday, July 20, 2019

A Murderers Journey Through The Works Of Dostoyevsky And Poe :: essays research papers fc

A Murderer's Journey Through The Works of Dostoyevsky and Poe Some people believe that most murderers have a mental illness which causes them to commit their crime. This belief is strongly disagreed with by the authors Edgar Allan Poe and Fyodor Dostoevsky. Crime and Punishment, â€Å"The Tell-Tale Heart†, â€Å"The Black Cat†,and â€Å"The Cask of Amontillado† are very similar in this contradiction. Each murderer takes a specific journey that has been illustrated in each case. The psychological make-up of each murderer shows that he is a normal person up to the point at which something compels him to commit this horrible crime, and after that his conscience usually leads to his own downfall. Before the murder has been committed the character is a regular human being. In most cases the characters that end up carrying through with this crime are above average people. Raskolnikov from Crime and Punishment is "... quite an extraordinarily handsome young man..." (Crime and Punishment, pg.21) Raskolnikov is a very gifted university student, with a very good talent for figuring people out. Raskolinikov takes great pride and care for his family. On receiving a letter from his mother ...he quickly raised the letter to his lips and kissed it; then he spent a long time poring over the handwriting on the envelope, over the small, slanting handwriting, so familiar and dear to him, of his mother who had once taught him to read and write. (Crime and Punishment, pg.47) Raskolnikov's mother, who taught him how to read and write did this job quite well. This resulted in a very gifted and brilliant university student. This point is illustrated throughout the novel from the planning and carrying out of the murder, to interactions with the police. The narrator from the short story "The Black Cat" describes his "tenderness of heart was even so conspicuous as to make me the jest of his companions." ("The Black Cat", pg.390) He is quite a regular human being who is "...especially fond of animals..." ("The Black Cat", pg.390) The narrator also has a great wife whom he describes as being quite similar to himself, which shows that he must be quite normal if a good woman chooses to marry him. Much alike is the narrator from the short story "The Tell-Tale Heart". Again this character is full of love. The victim of his crime had done no wrong and for that the narrator "...loved the old man." ("The Tell-Tale Heart", pg.384) The narrator shows the same brilliance in planning the crime that Raskolnikov exhibits. People with great intelligence, great lives, possessions and friends must be normal people.

Friday, July 19, 2019

Comparative Analysis of Australian Aboriginals, Torres Strait Islanders, and the First Nations of Canada :: Equality Health Human Development Essays

Comparative Analysis of Australian Aboriginals, Torres Strait Islanders, and the First Nations of Canada INTRODUCTION Equality in health implies that ideally everyone should have a fair opportunity to attain his or her full health potential and, more reasonably, that no one should be disadvantaged from achieving this potential. Based on this definition, the aim of policy for equity and health is not to eliminate all health differences so that everyone has the same level and quality of health, but rather to reduce or eliminate those which result from factors which are considered to be avoidable and unfair. To appreciate the importance of striving for equity in relation to health, it is necessary to be aware of just how extensive are the differences in health found in the world today. In every part of the region, and in every type of political and social system, differences in health have been noted between different social groups and between different geographical areas in the same country (Whitehead 2000). There is consistent evidence that inequalities in health result in disadvantaged groups having poorer survival chances, suffering a heavier burden of illness, and sharing a similar pattern of low quality of life The poor health of the Australian Aboriginals and Torres Strait Islanders is well known. Since the 1970s, mortality rates have been declining, but life expectancy has not changed and the gap between the Aboriginal population and the total Australian population has widened. This pattern contrasts with that of the Indigenous population of Canada where marked improvements in health have occurred. From that standpoint, this paper will discuss the important issues of health care inequalities that exist with the Aboriginals in Australia and compare them to those which subsist in the First Nations of Canada. POPULATION OF AUSTRALIA Australians have among the highest life expectancy in the world and most have ready access to comprehensive health care of high quality. In the 1995 National Health Survey, 83% of Australians aged 15 or over reported their overall health as excellent, very good or good (ABS 1997). The average life expectancy in 2000 was high for both men and women being 76 years and 82 years respectively. In terms of disability-adjusted life expectancy (DALE), Australia ranks in 2nd place after 191 countries (WHO 2000). In 1998, males at birth could expect to live for 63.3 years without experiencing major disability and women could live for 57.

Thursday, July 18, 2019

The Rhetorical in the Music of The Tempest Essay -- Tempest essays

The Rhetorical in the Music of The Tempest In the midst of a Shakespearean play, there has and always will be a ghost that hovers over the actors and the audience. This is a ghost with a purpose, a ghost I call rhetoric. In every Shakespeare play, there exists an energy that has the power to persuade the audience to feel or believe something that Shakespeare believed. This energy breathes through the dialogue, the props and especially the music. The audience and the play engage in an exchange of question and answer to assist society in working through human dilemmas. What I hope to point out in this paper is how that ghost, rhetoric, manifests in the music in Shakespeare’s play, The Tempest. I assert that Ariel is a bridge, a sort of servant, not just to the character Prospero, but also to Shakespeare’s audience. In Peter Seng’s book, The Vocal Songs in the Plays of Shakespeare, he reflects upon the idea that Shakespeare use of song was to incite characters to action. As Ariel sings, he is causing the characters to move into a certain dramatic action. Seng says, "Ariel draws Ferdinand from the coast to Miranda’s presence, by singing, ‘Come unto these yellow sands,’ and that in the second song Ariel ‘persuades the prince of his father’s death, thus recalling his grief and preparing him for a new and unreserved affection" (248). The purpose of Ariel’s song in the play, to call Ferdinand forward unto the island, was the plan of Prospero to get Ferdinand and his daughter Miranda together. He enchants them with his magic to fall in love when they meet. This relationship serves a rhetorical purpose for the Elizabethans as S eng suggests, Ariel is here issuing an invitation to the dance. It is addressed to Ferdinand. Miranda, t... ...Theatre of Ben Jonson. Oxford: Clarendon Press, 1980 Hagar, Alan. Shakespeare’s Political Animal: Schema and Schemata in the Canon. Newark: University of Delaware Press, 1990. L’Engle, Madeleine, Walking on Water: Reflections on Faith and Art. Wheaton: Harold Shaw Publishers, 1980. Montagu, Jeremy. The World of Baroque and Classical Musical Instruments. Woodstock: Overlook Press, 1879. Platt, Peter G . Shakespeare and Rhetorical Culture. Rpt. in Kastan, David Scott. A Companion To Shakespeare. Oxford: Blackwell. 1999. Seng, Peter J. The Vocal Songs in the Plays of Shakespeare: A Critical History. Cambridge: Harvard University Press, 1967. Schantz , Alan, The Arts in Christian Perspective and Selections from the World of Music. Dubuque: Brown and Benchmark, 1997. Vyverberg, Henry. The Living Tradition. New York: Harcourt Brace Jovanovich, 1988.

Is Atticus Fitch a good Father? Essay

Fathers are important role models who raise and nurture their children with much love. A good father is a man who protects and provides for his children, who disciplines his children, and who tries to bring them up to know the difference between good and bad. Fathers should be there for their children in all times of need, to help and comfort them.1 According to Nicky Marone, the author of How To Father A Successful Daughter, there are four types of fathers. They are: The authoritarian, The softie, The protector, and The pal. The authoritarian father is usually a disciplinarian and very controlling. This person is uncompromising and whatever he says goes. The father who is a softie is greatly loved by his daughter, but is extremely easy to manipulate. He is controlled by his children and somewhat spoils them by letting them do whatever they wish and getting them whatever they want. This type of father does not know how to say, No. The father who is a protector tries to keep his children safe from all harm. But by holding them back, this type of father does not allow his children to reach their full potential. The last type of father is The pal. This type of father tries to establish a friendship between him and his children. By being more of a pal than a father, this person shows his children that they are equal and valuable individuals. This type of father is the closest to being right on track.2____________________1 Abby, Scott. What Makes a Man a Good Father? [Internet] June 19, 2005. December 1, 2006 2 Nicky Marone, How To Father a Successful Daughter. (New York: Ballantine Books, 1982), 22 – 24. In To Kill a Mockingbird by Harper Lee, Atticus Finch is portrayed as an excellent father because he acts as an educator, treats people equally and allows hischildren to develop their own personalities by giving them more freedom. Atticus is considered to be a pal parent, who shows his children lots of love. Besides being a lawyer, Atticus also acts as and educator to Jem and Scout. One of the ways he educates them, is by passing on the lessons that he has learned in his life. But Atticus does not just pass on these lessons; he puts them into terms that Jem and Scout can understand. An example of this is when Atticus teaches Scout a very important moral lesson and puts it in language that is easy for Scout to get. You never really understand a person  until you consider things from their point of view, until you climb in their shoes and walk around in them.2 This is a crucial piece of advice which influences Scouts development for the rest of the novel. Scout struggles to put Atticuss advice into practice but at the end of the novel she finally succeeds in seeing things from Boo Radleys perspective, which allows her to fulfill Atticuss advice and ensures that she will not become jaded as she looses her innocence. Another way in which Atticus educates Scout is by teaching her to read at an early age. By teaching her to read early on, Scout becomes a very good reader. In fact, she is so good that, Miss Caroline Fisher, Scouts first grade teacher, tells Scout to stop reading with Atticus because she is too________________________3 Harper Lee, To Kill a Mockingbird. (New York: Warner Books, Inc., 1982), 30. advanced for her age. Scout becomes annoyed with Miss Caroline and tells Atticus that she doesnt want to go back to school. But Atticus urges her to go back to school and get an education because he loves her enough to see that getting an education would be important to her in the future. As you can see Atticus cares very much about his childrens futures and by educating them he shows the reader that he loves his children a lot. Atticus is a good father because he educates his children, but he is also a good father because he is committed to equality. Unlike most of the parents in the Maycombian Society, Atticus is committed to equality in all forms. All throughout the book, Atticus treats Jem and Scout as equals. He acts as if he is no better than them and by doing this, he builds a stronger relationship between him and his children, allowing them to relate on better terms. This is apparent when Atticus lets Jem and Scout call him by his first name, instead of father or dad. By doing this he demonstrates that he would like things to be equal and fair. If he let them call him father, it would imply that he is better than them, and that is not what Atticus wants. In fact it is the total opposite of what he wants. But at the same time, Atticus also realizes that he is supposed to be the father figure and tries to set an example for Jem and Scout. Before Jem looks at anyone else, he looks at me and Ive tried to live so that I can look squarely back at him. 4 Atticus is saying that Jem looks to him for advice  and sees him as a role model and Atticus takes that into account every day, with every action that______________________4 Harper Lee, To Kill a Mockingbird. (New York: Warner Books, Inc., 1982), 273. he makes. This is because he knows that if he makes a bad mistake, Jem and Scout will be watching and they may get bad ideas and make the same mistake as well. So Atticus tries to live his life and treat people as fairly and as equally as possible. Furthermore, Atticus is also committed to racial equality. A few ways in which he demonstrates this is when he lets his children go to Calpurnias church and he also lets Calpurnia (a black woman) raise his children. By doing this, Atticus is sending the reader a message that he believes in racial equality and that he doesnt judge people just by their skin colour or  ¬Ã‚ ¬culture. He also defends Tom Robinson (a black male) and his rights while trying to getthe court to give him a fair trial. By doing this Atticus shows that he is not prejudice and treats every person, no matter what color, race, or culture they are, as his own. As you can see, Atticus treats everybody in Maycomb County equally and by doing this, sets a good example for his children. Along with educating his children and treating people equally, Atticus is also a good father because he gives his children freedom. Every parent tries to maintain a certain degree of control over their children, they just vary in the degree of control.5 Atticus gives his children plenty of freedom. By doing this, he demonstrates that he loves them a lot because he is allowing them to develop their own personalities and choose their own path in life. One of the ways Atticus gives__________________________ ¬5 Nicky Marone, How To Father a Successful Daughter. (New York: Ballantine Books, 1982), 218. them freedom, is by letting them pick their own friends. Atticus does not limit them to only playing with white people or with people that have a good family background, he gives them the freedom to establish their own relationships with whoever they want. Inaddition to letting them pick their own friends, Atticus gives Scout the freedom to dress how she wants. He does not tell her to dress more lady like, even with the pressures from Aunt  Alexandra and the rest of Maycomb. By giving them freedom, Atticus recognizes that they will make mistakes, but the important thing is to learn from those mistakes and use them to help you to develop into a mature adult. Atticus gives his children the ability to live how they want and make their own decisions. He shows a lot of compassion for his children by giving them freedom, which in turn will make them into mature adults.  ¬Atticus is a normal person with a unique parenting style. He does not abide by the basic principle of the Maycombian lifestyle in which other parents use while raising their children. He believes that children should make their own decisions and develop their own personalities. He gives them freedom because he trusts them enough to do so, but as soon as they take advantage of that freedom, he is quick to set them back on track. In conclusion, Atticuss parenting methods and ways of showing affection, have positively affected his childrens personalities. Works Cited 1. Lee, Harper. To Kill a Mockingbird. New York : Warner Books, Inc., 19822. Marone, Nick. How To Father a Successful Daughter. New York: Ballantine Books,1982. 3. Scott, Abby. What Makes a Man a Good Father? June 19, 2005. December 1, 2006

Wednesday, July 17, 2019

Although Teenagers Should Not Have a Job While They Are Still Student Essay

Although Teenagers Should Not Have a Job While They Are fluid Student. Although many people suppose teenagers should non affirm a concern objet dart they are assuage bookmans, I retrieve that its a heartfelt idea. No parents hope their children present a chisel patch they are still student, be power when their children bum around a job or a part- judgment of conviction job, it will cause their civilise work.Even the society bet it is a good experience for teenagers to learn nighwhat how to face to dirty face while they already worked in well-nigh stores, or get good experience of society, exclusively I suppose it is not a good reason to convinced me. notwithstanding a person says I think that if a student can plow a job, it is a great guidance to earn money and learn responsibility. If a student is both well-rounded and be on enough to handle a part-time job, he or she can value greatly. http//www. topics-mag. com/readers/teen-workers-forum. htm , I can not get down this opinion with this person, because teenagers never know it is unplayful while they work in some place or they have to responsible their job.There are three separate that I want to show you. well-nigh students want to earn money impress part-job and go to barter for a fortune of famous products, because they do not have enough pocket money from their parents. So they want to find out some jobs or part-jobs while they are still students. But at first, I think kids have to learn how to save money, because they ever get the pocket money from their parents, they never think about the money is elusive to earn and how to earn money in the society.Even their parent already teaches them, cursory ust check some money in their Piggy bank while they didnt finish the pocket money. At second, kids mustiness avoid unnecessary expenses in their life, for specimen buy a lot of toy, buy a lot of comic book, or buy a lot of TV games. All of them are unnecessary things, and ke ep the money to buy something useful things or plan to go to somewhere to stick the trip it is all useful and utile things while they still grow up in their nurture life. some(a) students train to serve their parents earn money, because their parents can not get a job or they are inconvenient to do something.So their children were obliged to go to work to help meet the family expenses. But I think child should focus in their school work, because when they neglect their studies, they can not get the good job in the future, and alike can not learn a lot of knowledge while they had work. Some people say A student has to do lots of studies in nowadayss competitive world to certify them. He has to spend his most of time in school to get good grades. If the student gets involved himself in job in rest of the time, then it would cause an extra burden on them.

Tuesday, July 16, 2019

Ranbaxy Case Project Essay

Ranbaxy Case Project Essay

Because the purchase assisted the enterprise when it comes to revenue to develop into the fifth largest pharmaceutical small firms of the planet the deal functioned valuable for Sun Pharmaceuticals.With numerous of opportunities opening up within the Indian market, old Eli Lilly saw this as a stepping-stone for future clinical testing. Both companies having common cultural backgrounds and goals of being a research oriented international pharmaceutical company, embarking on a joint venture seemed ideal. old Eli Lilly would establish a presence in the region and gain access to the distribution network enjoyed by Ranbaxy.Furthermore, this JV would result in lower costs in production as well as basic research, which are considerable factors in their broad strategy.Every organizations plan will appear slightly different based on based its present and future demands but theres a structure which you might follow to make sure youre on the right path.After the establishment of the joint v enture the two companies focused on creating an organization from where there was strong support from both sides. Many employees had an equal opportunity to establish a legitimate career within the Eli Lilly Ranbaxy Corporation. Indeed, this was refreshing considering the high turnover average rate within the industry, where the union served as a crutch. Within a year after building the infrastructure from the ground up, the JV was able to launch different products and had more than 200 employees.

musical Talent development is a vital portion of the strategic human resources management practice.Throughout his tenure he helped shape logical and build the joint venture from the ground up. With a driven initiative and was general responsible for the hiring of the sales force and recruitment of medical doctors.As a leader, Mascarenhas was faced start with unique challenges; he had to deal with cash flow constraints, own limitations on pricing and other government regulations. Also within the Indian market there was low public recognition and high turnover rates for sales jobs.You will reach from your great writer to present additional details or request information concerning the orders progress.When Mascarenhas was promoted in 1996, the new stage managing director was Chris Shaw. Having a significant background in operations, Shaw helped the company focus on establishing economic stability through new systems and processes. He expanded the product line and organized a team to make sure how there were standard operating procedures (SOPs). These procedures would help the joint venture maintain a productive flow.

Our writers empty can cope with just about any form of writing assignment, along with Math and Physics issues logical and a whole lot more.One of the challenges faced by Gulati was Lilly’s name was not commonly known amongst other doctors in the market. Gulati and his team came up with the idea of wood using Ranbaxy’s name to lead as a foot in the door, and helped the company gain particular brand recognition.Also Gulati faced the challenge of trying to distribute a product that was already being sold amongst manufacturers. Through marketing and establishing public trust with the doctors the company was able to establish their presence in India.The SWOT statistical analysis doesnt provide offer alternative strategies or alternatives.Overall the performance of the IJV was a success. Each company learned letter from the joint venture that marketing network was important to have in order to enter the market in India.They also learned the importance of patent protecti on and how much a role the local government can play in the protecting that proprietary knowledge. A patent is needed in order to price their products, and to protect their innovation for a certain time.

Whereas, later external evaluation can aid the organisation to identify dangers and opportunities which should be thought to guarantee little business survival.Overall Eli Lilly Ranbaxy gained vital cooperation and communication amongst each other. Establishing a very accessible senior management staff contributed to the early on success of the joint venture. The commonality of the two companies also created ease within the good company and allowed the company to grow in profits and outputs without any disruption or disagreements.Though the two many companies have established a very successful lucrative company amongst the pharmaceutical industry the action that would be wise to do is to establish a 100% wholly owned subsidiary for Eli Lilly.The business isnt a pay master in that business.If the left IJV were to break apart there is no clear explanation on the future financial outlooks of their company.Furthermore, it best can create an unforeseen competition. However, it would allow each company to focus on their own agendas and it would also inject much needed cash flow for Ranbaxy and allow them to concentrate on the generic market. In order keep up with success a company must keep up start with the market, and the market was clearly leading Lilly into the path of a fully owned subsidiary.

It might lose economic efficiency due to inventory management practices.Employees are valuable and they handled with respect.Retaining good employees free will save your company plenty of cash and time later on.Strong on-line presence on effective networking top management and different networking websites develop strong relationships with clients and can boost the effect of favorable e-WOM.