Creating Predictable Growth With Kieran Flanagan From HubSpot

Making Predictable Growth With Kieran Flanagan From HubSpot Do you experience the ill effects of sparkling item disorder? It’s hard to not get enchanted with the most recent promoting strategies, patterns, and advancements. We are occupied by them since they may offer expectation or guarantee 10X-ing advertising results. Rather, remain concentrated on helping your business develop to produce income! Today, my visitor is Kieran Flanagan, VP of advertising and development at HubSpot. Kieran utilizes customary promoting techniques to help HubSpot and different brands produce extra traffic and income. We talk about how to make unsurprising and item determined development. Challenge to support development is increasingly troublesome as a business gets greater Find new ways from existing channels or spic and span channels to develop from Individuals, items, and organizations change; adjust showcasing deals plans Vital Growth: Think intelligently about how to develop into being a major organization by giving great items and client experience Create versatile appropriation plan and use web search tools to discover right item fit 3 Stages of Fit: Product showcase, item channel, and ROI Development Power Law: 60-70% of development originates from a couple of channels Work out next a year of development, and anticipate where it’ll originate from Watchword Search: What item does and illuminates Instructions to pick best securing channel and system for adaptability Set up and measure objectives and desires for various channels Create work culture that grasps disappointment; analyze by facing little challenges Keep remote group drew in, centered, and spurred by being sure about objectives and proactive with correspondence Connections: Kieran Flanagan HubSpot Brian Balfour Loom Wistias Soapbox Compose a survey on iTunes and send a screen capture of it to get a cool loot pack! On the off chance that you enjoyed today’s appear, it would be ideal if you buy in on iTunes to The Actionable Content Marketing Podcast! The webcast is additionally accessible on SoundCloud, Stitcher, and Google Play. Statements by Kieran Flanagan: â€Å"You consistently need to develop every single year, paying little mind to how well you’re doing.† â€Å"Think legitimately about how you will develop into being a major company.† â€Å"Build out the following a year of your development, and foresee where that development is really going to come from.† Individuals would need great clearness around the objectives and the most significant objectives through the span of what we attempt to do in a quarter.

Cooperate power Essay Example | Topics and Well Written Essays - 250 words

Coordinate force - Essay Example For example, the ongoing exchange understanding between United States, Panama, Colombia and South Korea permits the part state’s enterprises to treat each other similarly. In spite of the fact that World Trade association and other exchange understandings don't completely offer organized commerce, companies have assisted their inclinations through the brought down exchange hindrances between exchanging countries. Exchange understandings lower exchange obstructions, for example, customs obligation, extract obligation, amounts and import bans which open markets to the partnerships. Apparently, this outcomes to expanded creation as these partnerships will concentrate on what they produce best (Hoekman et al, 2002). Obviously, brought exchange hindrances permit companies down to build their exchanging exercises, which results to expanded earnings. Moreover, World Trade Organization and exchange understandings lessen the expenses of creation which may trigger expanded benefits for the companies therefore promoting their inclinations. Questionably, the expulsion of exchange hindrances builds the degree of modest imports utilized underway coming about to abbr eviated expenses of creation. World Trade Organization and other exchange understandings offer business security and motivations. In such manner, companies utilize the business motivating forces, and insurance, for example, guarding of intelligent property rights offered by World Trade association and other exchange understandings (Hoekman et al, 2002). This helps the enterprises in achieving and facilitating their inclinations. The ongoing exchange understanding between United States, Panama, Colombia and South Korea ensure licensed innovation rights and ecological guidelines permitting the organizations in the various states to assist their inclinations. World Trade Organization and other exchanging understandings offer undertakings an evident perspective on their future chances (Hoekman et al, 2002). This is on the grounds that exchange understandings guarantee part expresses that the exchange boundaries won't be raised

Blog Archive The Partners Club at UC Berkeley Haas

Blog Archive The Partners Club at UC Berkeley Haas When you select an MBA program, you are not just choosing your learning environment but are also committing to becoming part of a community. Each week, we offer a window into life “beyond the MBA classroom” at a top business school.   The Partners Club  at the Haas School of Business at the University of California (UC), Berkeley, caters to the needs of MBA students’ significant others and children and is reportedly very active on campus. Beginning when students are just new admits, the club helps answer questions on everything from housing issues to community life, and throughout the academic year, the club organizes game nights, dinners, happy hours, and other social events for the partners. Haas partners are also invited to attend all student social events and club activities. Said one second-year student in a 2010 online student chat, “Honestly, I think partners have the best time in business schoolâ€"they get all the fun without those pesky classes!” For in-depth descriptions of social and community activities at UC Berkeley Haas and 15 other top MBA programs, check out the  mbaMission Insider’s Guides. Share ThisTweet B-School Facts Berkeley-Haas Business School

Essay on Ethical Theories of Embryonic Stem Cells

Researching the future potential of embryonic stem cells is the new hot topic debate in ethics. The moral objections from two opposing sides clash in a political and ethical battle of who is correct. Each faction tries to define the classification of what deserves unalienable human rights. Likewise, determining what is classified as human behavior such as sentiment, interests and pain has been the ground on which pro-stem cell research stand. Since these embryos share only genetic similarities and no human characteristics, it is permissible to this stance to kill them in the name of medicine. On the other hand, anti-embryonic stem cell research believes that the human life begins at conception. Consequently, the status of the embryo is†¦show more content†¦The authors opinion is plainly seen in the first paragraph, â€Å"I argue for a compromise position that accords respect to the embryo as a form of human life, but which is distinct from Kantian respect for persons,† (Steinbock, 2007). The first view is that embryos should receive the protection and rights that all human beings have because they are genetically human. Steinbock counters this statement with the definition of a human organism, â€Å"an organism is defined as an integrated while with the capacity for self-directed development,† (Steinbock, 2007). This classification of what a human organism is demotes the human embryo as not human because the embryo has no heart, no brain and no organs. In other words, it has no similar traits as a human adult. It has the capabilities to become a baby, but will it ever become one? Another view, as described by Steinbock, is that embryos have no moral status. Embryos have the same genetic makeup as humans, but they don’t act or exhibit any human characteristics. Steinbock states, Morally, they are no different from any other cells in the human body. A blastocyst certainly looks nothing like a born human being, or even a fetus, but more importantly, it has none of the characteristics of a human person. It is those characteristics, such as sentience, consciousness, self-awareness, capacity for language, rationality, and moral agency thatShow MoreRelatedRights Based Ethics And Stem Cell Research878 Words   |  4 Pages Rights Based Ethics and Stem Cell Research When talking about ethics, we have theoretical ethics and applied ethics. Those these two are different they, are also connected. Theoretical ethics can be defined as the theoretical study of the main concepts and methods of ethics(Ward). This is, basically, studying the ethical language, the concepts, beliefs, and the reasoning of certain ethical theories. Applied ethics are defined as the application and evaluation of the principles that guideRead MoreIs Stem Cell Research Ethical?1252 Words   |  6 Pages Is Stem Cell Research Ethical? The question that has been asked so many times, is stem cell research ethical? To argue ethics over this topic, one must first know what a stem cell is.Stem Cells are â€Å"cells with the ability to divide for indefinite periods in culture and to give rise to specialized cells† (Stem Cell Basics: Introduction). The National Institutes of Health say that stem cells are distinguished for two different reasons. The first is â€Å"they are unspecialized cells capable of renewingRead MoreStem Cells And The Human Body1421 Words   |  6 Pages Stem Cells Raven Carr Governor State University Stem Cells The human body is full of hundreds of special types of cells that are essential for ones every day health. These special cells are accountable for keeping our bodies going daily for instance making our brains think, hearts beat and, restoring our skin cells as they shed off. Stem cells are the provider for the development of new cells. â€Å"Stem cells have the amazing potential to expand into many different cell types in the body during earlyRead MoreStem Cells a.k.a. Mother Cells have the Ability to Replenish Tissue and Regenerate Organs841 Words   |  3 PagesStem cells are undifferentiated cells that have the capacity and potential to develop into specialized-functioning cells. They are known as the â€Å"mother cells,† due to their ability to replenish tissue and regenerate organs. The two types of stem cells are embryonic and somatic (adult) cells. Embryonic stems cells (ESCs) have not been differentiated, whereas somatic adult cells (ASCs) have. In other words, embry onic stem cells can be coded to become any specific cell required by the body. Adult stemRead MoreThe Debate Of Embryonic Stem Cell Research1460 Words   |  6 Pages I believe that embryonic stem cell research should be allowed in the United States. From previous encounters with the topic I have learned that the many benefits that can come from stem cell research are without a doubt astounding and unimaginable. There are simply endless possibilities that can arise if the research was allowed to be conducted. From giving back vision to rebuilding tissue, any advance in stem cell research would be beneficial to the medical world. With the help that the advancesRead MoreStem Cell Research Essay1706 Words   |  7 Pagestheir educational short film A Stem Cell Story, there are certain stages of development while in the uterus where most of our cells stop dividing and stabilize into a specific kind of cell. They do not mutate throughout our life. These cells are referred to as specia lized cells. Once they are damaged or die they cannot regenerate themselves. There is one kind of cell that never specializes during development. They are called stem cells and they are the only known cells that can renew themselves. WhenRead MoreStem Cells : A Type Of Cell1436 Words   |  6 PagesStem cells is a type of cell that can differentiate (alter, transform) and form different tissues in the body. This is a special capacity because the other cells can generally only be part of a specific tissue (for example skin cells can only constitute skin). Another special ability of stem cells is self-replication, which means that they can produce identical copies of themselves. Because of these two abilities, stem cells are the subject of intense research today, it could in future act as replacementRead MoreStem Cell Research : Stem Cells1261 Words   |  6 Pagescure diseases. Now we have stem cell therapy. Stem cells promise future cures for many currently considered to be â€Å"incurable† diseases, but with more research, we can overcome the controversy surrounding this this topic and help people live longer, improve their quality of life, and save many many lives. To understand the big hype about stem cells, one must know what a stem cell is. Stem cells have specialized functions that have the potential to become any type of cell in the body. According toRead MoreEssay about Alternatives to Human-embryo Stem-cell Research1145 Words   |  5 PagesHuman-embryo Stem-cell Research      Ã‚   This essay counters the media and many scientists claims that there are no viable alternatives to human-embryo stem-cell research (ESCR).    The media restate the claim (made repeatedly in NIH documents) that adult stem cells do not have the same potential as embryonic stem cells, which in theory can form any tissue. But studies done with adult stem cells (studies which mirror the ones done with embryonic stem cells) show that adult stem cells do haveRead MoreWhat Are Unethical About Stem Cell Research?956 Words   |  4 PagesMaximow, established the theory that every cell comes from a precursor cell. Maximow was deeply involved in histology, the study of plant and animal tissue. Being the first to show that blood cells come from a common precursor cell, he is given the most credit in discovering what is known as stem cells (source #7). Stem cells have the ability to change into other cells such as blood, bone, tissue, and muscle cells. Researchers are trying to better understand these foundation cells to create cures and

The U.S. Midterm Elections and Their Importance

The U.S. midterm elections give Americans the opportunity to rearrange the political makeup of the U.S. Congress in both the Senate and the House of Representatives  every two years. Examples of Midterm Election Impact Falling right in the middle of the four-year term of the President of the United States, the midterm elections are often viewed as an opportunity to express satisfaction or frustration with the presidents performance. In practice, it is not uncommon for the minority political party (the party not controlling the White House) to gain seats in Congress during the midterm election. In each midterm election, one-third of the 100 Senators (who serve six-year terms), and all 435 Members of the House of Representatives (who serve for two years) are up for reelection. Election of Representatives Since becoming federal law in 1911, the number of members in the U.S. House of Representatives has remained at 435. All 435 representatives are up for reelection in each mid-term congressional election. The number of representatives from each state is determined by the states population as reported in the decennial U.S. Census. Through a process called apportionment, each state is divided into a number of congressional districts. One representative is elected from each congressional district. While all registered voters in a state may vote for senators, only the registered voters residing in the congressional district that the candidate will represent may vote for representatives. As required by Article I, Section 2 of the Constitution, to be elected as a U.S. Representative a person must be at least 25 years of age when sworn in, have been a U.S. citizen for at least seven years, and must be a resident of the state from which he or she is elected. Election of Senators There is a total of 100 U.S. Senators, two representing each of the 50 states. In the midterm election, approximately one-third of the senators (who serve for six years) is up for reelection. Because their six-year terms are staggered, both senators from a given state are never up for reelection at the same time. Prior to 1913 and the ratification of the 17th Amendment, U.S. Senators were selected by their state legislatures, rather than by a direct vote of the people they would represent. The Founding Fathers felt that since the senators represented an entire state, they should be elected by a vote of the state legislature. Today, two senators are elected to represent each state and all registered voters in the state may vote for senators. Election winners are determined by the plurality rule. This means the candidate who gets the most votes wins the election. For example, in an election with three candidates, one candidate may receive only 38 percent of the vote, another 32 percent, and the third 30 percent. Although no candidate has received more than 50 percent of the votes, the candidate with 38 percent wins because he or she won the most, or a plurality of, votes. In order to run for the Senate, Article I, Section 3 of the Constitution requires that a person be at least 30 years old by the time he or she takes the oath of office, be a citizen of the United States for at least nine years, and be a resident of the state from which he or she is elected. In Federalist No. 62, James Madison justified these more stringent qualifications for senators by arguing that the senatorial trust called for a greater extent of information and stability of character. About the Primary Elections In most states, primary elections are held to determine which congressional candidates will be on the final mid-term election ballot in November. If a partys candidate is unopposed, there may not be a primary election for that office. Third-party candidates are chosen by their partys rules, while independent candidates may nominate themselves. Independent candidates and those representing minor parties must meet various state requirements to be placed on the general election ballot. For example, they may be required to present a petition bearing the signatures of a certain number of registered voters.

The Pros and Cons of Group Mentality Essay - 1032 Words

Group Mentality: Advantages and Disadvantages The idea of a â€Å"band mentality† has been around since before humans have existed. In chimpanzees, our closest common ancestor, the group follows a dominant male, while interacting among the group based on who they like or dislike. Early humans were separated into small bands of hunters for both protection and aid in killing prey. The most experienced hunter led the attack, and it was important to have people who accepted his opinion and listened to him. Humans, in small groups of friends or family, still show this sort of band mentality. They will interact based upon who shares their same interests and feelings about the other people in the group. This way of thinking changed dramatically†¦show more content†¦19). In his article â€Å"Band Mentality and Large Group Mentality†, Mikio Ohgushi, outlines the development of the band mentality and the large group mentality, and how they differ from each other. He describes his perceptions on the â€Å"older, org anic, and non- hierarchical band mentality†, and the â€Å"newer, abstract, hierarchical, and impersonal large group mentality† ( Ohgushi, 1998, p.1). He states that in prehistoric hunting tribes the band mentality was useful because the members of the band were close from personal experiences, and shared similar goals. The bands were small, so that the groups could â€Å"provide enough food, and still have the protection of numbers† (Ohgushi, 1998, p.1). This mentality disappeared, for the most part, when larger and larger groups of people began to form, and we had to develop â€Å"a new way to organize ourselves as a functional group† (Ohgushi, 1998, p. 1). He says that in a large group society â€Å"people divert from instinct in order to make us feel at ease in the large group† (Ohgushi, 1998, p.2). Tavris believes that people in large groups are more likely to shun responsibility, and just go along with what others are doing. Ohgushi also feels that as groups become larger that people must be unified under a powerful leader, who projects the image of caring, but is at a distance from the group ( Ohgushi, 1998, p.2). ThisShow MoreRelatedThe First Leadership Style That I Chose Is The Team Leadership.1668 Words   |  7 Pagesteam chooses its leader or you appoint one, no single leadership approach guarantees success. A team that does well with a strong leader may fail under the guidance of someone with a less effective leadership style( http://smallbusiness.chron.com/pros-cons-team-leadership-styles-62320.html ). This is like the example of Navy Seal B.U.D.S. training. The Seal’s are broken down into different team for small boats based on size. So in theory, boat one will be the biggest and boat six will be the smallestRead MoreThe Is A Good Thing For Society?1019 Words   |  5 PagesIt seems that not a week can go by without one of these online incidents appearing on the news. With technology advancing, it raises the following question: Are hacktivists beneficial or detrimental to society? After a careful analysis of the pros and cons, one side of this question becomes increasing favorable. Hacktivism is a good thing for society. First, it gives individuals the power to speak their mind and be heard. With billions of people surfing the web, it can be hard to get a good opinionRead MoreThe HPV Debate Essay699 Words   |  3 PagesCervical cancer is met with a vaccine with both pros and cons to suppress and annihilate it indefinitely. Although both Mike Adams and Arthur Allen inform the audience of the HPV vaccine, Adams vigorously argues, without evidence, that the vaccine is dangerous to humans while Allen is more sedate and discusses opposing sides to the vaccine. The HPV vaccine has its pros and cons to people that it has created debates to come down to the conclusion of a better solution for the drug companies and theRead MoreChildren And Adolescents Experience With Peers2012 Words   |  9 Pageswhatsoever. Let me explain why we should be concerned with the development of this boy, if this was to continue for years, Brandon would begin to develop one of two ways; Brandon would either have the mentality of a baby or he would begin to have the mentality of an adult. Brandon could develop the mentality of a baby because the adults on the island would be so happy to have a child on the island, therefore they would begin to spoil and baby him. He would then become accustom to that and when other childrenRead MoreTheories Of The Social Responsibility Theory863 Words   |  4 Pagesbetter media service. Media must take care of social responsibility and if they do not, government or other organization will do† (http://communicationtheory.org/social-responsibility-theory/). Although, the social responsibility theory has pros, it also has its cons as well. â€Å"Avoid the conflict situation during war or emergency by accepting the public opinion. Media will not play monopoly because the audience and media scholars will rise questions if media published or broadcast anything wrongly orRead MoreChildren And Adolescents Experience With Peers1896 Words   |  8 Pageswhatsoever. Let me explain why we should be concerned with the development of this boy, if this were to continue for years, Brandon would begin to develop one of two ways; Brandon would either have the mentality of a baby or he would begin to have the mentality of an adult. Brandon could development the mentality of a baby because the adults on the island would be so happy to have a child on the island, therefore they would begin to spoil and baby him. He would then become accustom to that and when otherRead MoreHigh on Health Group Work Assignment Essay1122 Words   |  5 Pages Since the formation of group 4 (High on Health), we have established that we would meet every Tuesday at 6:00pm to 8:00pm in the library. There was a mutual agreement that I would book the rooms and email the confirmation Monday or Tuesday nights for a room in Martin Luther Kind Jr Library. On the very first day, we got together in class, and exchanged email addresses and numbers. We wanted to be able to commun icate outside the classroom not just in the classroom. On our first meeting, weRead MoreActivity 4 : Who Is The Best?853 Words   |  4 PagesWhere do your taxes go to when you give them to your government? How does your government spend its money? How much funding goes into education versus the military versus food versus environmental issues? What are the most marginalized/oppressed groups in your society? Why is this so? What are relationships like in your country? Is there a whole lot of dating? What about spouses cheating on each other or abusing each otherRead MoreIndividualism And Collectivism : The Importance Of Being Independent And Self Reliant1647 Words   |  7 PagesINTRODUCTION: We know that the lexical meaning of individualism is the habit or principle of being independent and self-reliant whereas the lexical meaning of collectivism is dependent or taking decision according to the influence of family, friends, groups, etc. while it is seen that both the words proposes ideas which are contrasting in meaning but a perfect blend of one another might lead to flourishing results for any multi national or multi cultural organization. In multi national companies peopleRead MoreStrengths and Weaknesses of the Isms816 Words   |  4 Pagesof means.   In other words, the rich keep getting richer and poor keep getting poorer.    Another weakness of capitalism is that is makes a society that is geared toward money.   Making profits is the main goal of businesses.   This profit seeking mentality of business can give way to unscrupulous and unfair competition practices, such as monopolizing an industry by buying out smaller businesses; effectually perpetuating the negative affect of those that have can those that don’t can’t.       Communism

The Project risk management methodology - MyAssignmenthelp.com

Question: Discuss aboutThe Project risk management methodology. Answer: Proposal and feasibility An event is conducted based on the theme of green cars, in which the design is presented at exhibition of futuristic car designs. Six of the students of an academy wishes to create new green and budget electric car to start a new international business. In order to analyze if the project decision is feasible or not, SWOT analysis is conducted: Strengths Weaknesses 1. The Entrepreneurial Management Academy can access to the new market with advantage over the competitors those are not focused on green electric cars. 2. The Academy can charge premium on the products which are seen as eco friendly. 3. Green marketing of the electric cars builds of brand equity and loyalty among the customers. 1. Some of the team members have lack of knowledge on technical field 2. There is weak marketing communication channel. 3. There is low brand awareness about the electric cars. Opportunities Threats 1. Low taxes are to be given for the eco-friendly cars. 2. There are no charges for congestion. 3. The marketing to segment those are becoming more environment friendly aware. 1. There are rapid changes into the customer preferences. 2. There is uncertainty if green marketing activities are to be acceptable from the government side. 3. There is an increase into cost of inputs. From the SWOT analysis, it is analyzed that the project decision is feasible for the organization as it would adopt a green environment in the mind of people. The academy is characterized such an electric car which is environmental friendly. Plan (Schedule) Statement of work (SoW) The business needs a product development and launching of greencar which deliverables a pollution free car in the market. The period of time taken to conduct the work is 160 days, started from11st January and end date is 22nd August, 2018. The total budget of the project is $60,400. There is good employee and vendor relationship exists which is the main cause of successful completion of the work. Specifications of the project The specification of the project is based on development of Greencar. The environmental impact of the car is less pollution, renewable energy (recharge from solar energy), and manufactured using eco-friendly materials. The designing aspects are electric engine, braking system, motor controller, drive system. Work breakdown structure In table format, the WBS is: WBS Task Name 0 Greencar product development and launch 1 Idea generation 1.1 Identify the requirements of the customer 1.2 Evaluate the quality of existing products 1.3 Defining the objectives of new car 2 Concept design 2.1 Create idea generation 2.2 Refine the concepts 3 Feasibility study 3.1 Check for the strategic feasibility (SWOT) 3.2 Check the marketplace 3.3 Checking the technological capability 3.4 Checking for the financial feasibility 3.5 Checking for resources availability 3.6 Making the decision to proceed the greencar development 4 Detailed design 4.1 Setting the product specifications 4.2 Designing the key characteristics of the product 4.3 Product drawings 4.4 Product prototype 5 Testing of the product 5.1 Testing the product as per user satisfaction 5.2 Testing the key characteristics of the car 5.3 Identification of team for testing the car 6 Finalize design 6.1 Review the product design 6.2 Approval from the board 6.3 Revise the product design 6.4 Freeze the product design 7 Setting up the production of greencar 7.1 Procure the manufacturing abilities 7.2 Design the tools 7.3 Building the tools 7.4 Modification of the product 7.5 Obtain the equipments 7.6 Start up the production 7.7 Testing the plan 7.8 Verification of quality tolerances 7.9 Production in volume 8 Arrangement of the marketing 8.1 Identification of the key benefits of the product 8.2 Identification of potential users 8.3 Planning the marketing strategies 8.4 Production of brochures and adverts 8.5 Produce the advertising campaign 9 Arrangement of distribution 9.1 Establishment of sales chain 9.2 Establishment of business procedures 9.3 Setting up the technical support and capabilities 9.4 Write the user manual 9.5 Write the service manual 9.6 Obtaining the capabilities of staff 9.7 Market growth 9.8 Market maturation 10 Market decline 10.1 Declining the sales 10.2 Refresh of the product 10.3 Launching the product 10.4 Differentiating the service 10.5 Launching the new products 11 Withdrawal of the product 11.1 Decision to withdraw 11.2 Achieve the documentation 12 Final closure 12.1 Final sign off the project 12.2 Final submission of report Schedule, milestones and dependencies WBS Task Name Duration Start Finish Predecessors 1 Idea generation 11 days Thu 1/11/18 Thu 1/25/18 1.1 Identify the requirements of the customer 2 days Thu 1/11/18 Fri 1/12/18 1.2 Evaluate the quality of existing products 5 days Mon 1/15/18 Fri 1/19/18 2 1.3 Defining the objectives of new car 4 days Mon 1/22/18 Thu 1/25/18 3 1.4 Milestone 1: Completion of idea generation 0 day Thu 1/25/18 Thu 1/25/18 2 Concept design 5 days Fri 1/26/18 Thu 2/1/18 2.1 Create idea generation 3 days Fri 1/26/18 Tue 1/30/18 4 2.2 Refine the concepts 2 days Wed 1/31/18 Thu 2/1/18 6 2.3 Milestone 2: Completion of concept design 0 day Thu 2/1/18 Thu 2/1/18 3 Feasibility study 23 days Fri 2/2/18 Tue 3/6/18 3.1 Check for the strategic feasibility (SWOT) 5 days Fri 2/2/18 Thu 2/8/18 7 3.2 Check the marketplace 5 days Fri 2/9/18 Thu 2/15/18 9 3.3 Checking the technological capability 3 days Fri 2/16/18 Tue 2/20/18 10,4 3.4 Checking for the financial feasibility 4 days Wed 2/21/18 Thu 3/1/18 11 3.5 Checking for resources availability 3 days Fri 3/2/18 Tue 3/6/18 12 3.6 Making the decision to proceed the greencar development 1 day Fri 2/2/18 Fri 2/2/18 7 3.7 Milestone 3: Completion of feasibility study 0 day Fri 2/2/18 Fri 2/2/18 4 Detailed design 23 days Mon 2/5/18 Wed 3/7/18 4.1 Setting the product specifications 4 days Mon 2/5/18 Fri 2/9/18 14,3 4.2 Designing the key characteristics of the product 5 days Mon 2/12/18 Fri 2/16/18 16 4.3 Product drawings 6 days Mon 2/19/18 Mon 2/26/18 17 4.4 Product prototype 7 days Tue 2/27/18 Wed 3/7/18 18 4.5 Milestone 4: Completion of product prototype 0 day Wed 3/7/18 Wed 3/7/18 5 Testing of the product 11 days Thu 3/8/18 Thu 3/22/18 5.1 Testing the product as per user satisfaction 3 days Thu 3/8/18 Mon 3/12/18 19,13 5.2 Testing the key characteristics of the car 6 days Tue 3/13/18 Tue 3/20/18 21 5.3 Identification of team for testing the car 2 days Wed 3/21/18 Thu 3/22/18 22 5.4 Milestone 5: Completion of testing of product 0 day Thu 3/22/18 Thu 3/22/18 6 Finalize design 13 days Fri 3/23/18 Tue 4/10/18 6.1 Review the product design 3 days Fri 3/23/18 Tue 3/27/18 23 6.2 Approval from the board 2 days Wed 3/28/18 Thu 3/29/18 25 6.3 Revise the product design 5 days Fri 3/30/18 Thu 4/5/18 26 6.4 Freeze the product design 3 days Fri 4/6/18 Tue 4/10/18 27 6.5 Milestone 6: Completion of finalize design 0 day Tue 4/10/18 Tue 4/10/18 7 Setting up the production of greencar 30 days Fri 4/6/18 Thu 5/17/18 7.1 Procure the manufacturing abilities 3 days Wed 4/11/18 Fri 4/13/18 28 7.2 Design the tools 6 days Mon 4/16/18 Mon 4/23/18 30,21 7.3 Building the tools 3 days Tue 4/24/18 Thu 4/26/18 31 7.4 Modification of the product 6 days Fri 4/27/18 Thu 5/17/18 32 7.5 Obtain the equipments 4 days Fri 4/6/18 Wed 4/11/18 27 7.6 Start up the production 2 days Thu 4/12/18 Fri 4/13/18 34 7.7 Testing the plan 10 days Mon 4/16/18 Fri 4/27/18 35 7.8 Verification of quality tolerances 9 days Mon 4/30/18 Thu 5/10/18 36 7.9 Production in volume 5 days Fri 5/11/18 Thu 5/17/18 37 7.10 Milestone 7: Completion of setting up the production of greencar 0 day Thu 5/17/18 Thu 5/17/18 8 Arrangement of the marketing 35 days Fri 5/18/18 Thu 7/5/18 8.1 Identification of the key benefits of the product 8 days Fri 5/18/18 Tue 5/29/18 38 8.2 Identification of potential users 4 days Wed 5/30/18 Mon 6/4/18 40 8.3 Planning the marketing strategies 6 days Tue 6/5/18 Tue 6/12/18 41 8.4 Production of brochures and adverts 3 days Wed 6/13/18 Fri 6/15/18 42 8.5 Produce the advertising campaign 4 days Mon 6/18/18 Thu 7/5/18 43 8.6 Milestone 8: Completion of arrangement of the marketing 0 day Thu 7/5/18 Thu 7/5/18 9 Arrangement of distribution 35 days Mon 6/18/18 Fri 8/3/18 9.1 Establishment of sales chain 2 days Fri 7/6/18 Mon 7/9/18 44 9.2 Establishment of business procedures 8 days Tue 7/10/18 Thu 7/19/18 46,38 9.3 Setting up the technical support and capabilities 7 days Fri 7/20/18 Mon 7/30/18 47 9.4 Write the user manual 4 days Tue 7/31/18 Fri 8/3/18 48 9.5 Write the service manual 9 days Mon 6/18/18 Thu 6/28/18 43 9.6 Obtaining the capabilities of staff 7 days Fri 6/29/18 Mon 7/9/18 50 9.7 Market growth 2 days Tue 7/10/18 Wed 7/11/18 51 9.8 Market maturation 2 days Thu 7/12/18 Fri 7/13/18 52 9.9 Milestone 9: Completion of arrangement of distribution 0 day Fri 7/13/18 Fri 7/13/18 10 Market decline 21 days Mon 7/16/18 Mon 8/13/18 10.1 Declining the sales 2 days Mon 7/16/18 Tue 7/17/18 53 10.2 Refresh of the product 3 days Wed 7/18/18 Fri 7/20/18 55 10.3 Launching the product 7 days Mon 7/23/18 Tue 7/31/18 56 10.4 Differentiating the service 3 days Wed 8/1/18 Fri 8/3/18 57 10.5 Launching the new products 6 days Mon 8/6/18 Mon 8/13/18 58 10.6 Milestone 10: Completion of market decline 0 day Mon 8/13/18 Mon 8/13/18 11 Withdrawal of the product 7 days Tue 8/14/18 Wed 8/22/18 11.1 Decision to withdraw 4 days Tue 8/14/18 Wed 8/22/18 59 11.2 Achieve the documentation 5 days Tue 8/14/18 Mon 8/20/18 56 11.3 Milestone 11: Completion of withdrawal of the product 0 day Mon 8/20/18 Mon 8/20/18 12 Final closure 2 days Tue 8/21/18 Wed 8/22/18 12.1 Final sign off the project 1 day Tue 8/21/18 Tue 8/21/18 62 12.2 Final submission of report 1 day Wed 8/22/18 Wed 8/22/18 64 12.3 Milestone 12: Completion of final closure 0 day Wed 8/22/18 Wed 8/22/18 Slack time, earliest start and latest finish for the project WBS Task Name Early Start Late Finish Total Slack 1 Idea generation Thu 1/11/18 Thu 1/25/18 0 days 1.1 Identify the requirements of the customer Thu 1/11/18 Fri 1/12/18 0 days 1.2 Evaluate the quality of existing products Mon 1/15/18 Fri 1/19/18 0 days 1.3 Defining the objectives of new car Mon 1/22/18 Thu 1/25/18 0 days 2 Concept design Fri 1/26/18 Thu 2/1/18 0 days 2.1 Create idea generation Fri 1/26/18 Tue 1/30/18 0 days 2.2 Refine the concepts Wed 1/31/18 Thu 2/1/18 0 days 3 Feasibility study Fri 2/2/18 Wed 3/7/18 0 days 3.1 Check for the strategic feasibility (SWOT) Fri 2/2/18 Fri 2/9/18 1 day 3.2 Check the marketplace Fri 2/9/18 Fri 2/16/18 1 day 3.3 Checking the technological capability Fri 2/16/18 Wed 2/21/18 1 day 3.4 Checking for the financial feasibility Wed 2/21/18 Fri 3/2/18 1 day 3.5 Checking for resources availability Fri 3/2/18 Wed 3/7/18 1 day 3.6 Making the decision to proceed the greencar development Fri 2/2/18 Fri 2/2/18 0 days 4 Detailed design Mon 2/5/18 Wed 3/7/18 0 days 4.1 Setting the product specifications Mon 2/5/18 Fri 2/9/18 0 days 4.2 Designing the key characteristics of the product Mon 2/12/18 Fri 2/16/18 0 days 4.3 Product drawings Mon 2/19/18 Mon 2/26/18 0 days 4.4 Product prototype Tue 2/27/18 Wed 3/7/18 0 days 5 Testing of the product Thu 3/8/18 Thu 3/22/18 0 days 5.1 Testing the product as per user satisfaction Thu 3/8/18 Mon 3/12/18 0 days 5.2 Testing the key characteristics of the car Tue 3/13/18 Tue 3/20/18 0 days 5.3 Identification of team for testing the car Wed 3/21/18 Thu 3/22/18 0 days 6 Finalize design Fri 3/23/18 Mon 7/16/18 0 days 6.1 Review the product design Fri 3/23/18 Tue 3/27/18 0 days 6.2 Approval from the board Wed 3/28/18 Thu 3/29/18 0 days 6.3 Revise the product design Fri 3/30/18 Thu 4/5/18 0 days 6.4 Freeze the product design Fri 4/6/18 Mon 7/16/18 69 days 7 Setting up the production of greencar Fri 4/6/18 Wed 8/22/18 0 days 7.1 Procure the manufacturing abilities Wed 4/11/18 Thu 7/19/18 69 days 7.2 Design the tools Mon 4/16/18 Fri 7/27/18 69 days 7.3 Building the tools Tue 4/24/18 Wed 8/1/18 69 days 7.4 Modification of the product Fri 4/27/18 Wed 8/22/18 69 days 7.5 Obtain the equipments Fri 4/6/18 Wed 4/11/18 0 days 7.6 Start up the production Thu 4/12/18 Fri 4/13/18 0 days 7.7 Testing the plan Mon 4/16/18 Fri 4/27/18 0 days 7.8 Verification of quality tolerances Mon 4/30/18 Thu 5/10/18 0 days 7.9 Production in volume Fri 5/11/18 Thu 5/17/18 0 days 8 Arrangement of the marketing Fri 5/18/18 Tue 7/24/18 0 days 8.1 Identification of the key benefits of the product Fri 5/18/18 Tue 5/29/18 0 days 8.2 Identification of potential users Wed 5/30/18 Mon 6/4/18 0 days 8.3 Planning the marketing strategies Tue 6/5/18 Tue 6/12/18 0 days 8.4 Production of brochures and adverts Wed 6/13/18 Fri 6/15/18 0 days 8.5 Produce the advertising campaign Mon 6/18/18 Tue 7/24/18 13 days 9 Arrangement of distribution Mon 6/18/18 Wed 8/22/18 0 days 9.1 Establishment of sales chain Fri 7/6/18 Thu 7/26/18 13 days 9.2 Establishment of business procedures Tue 7/10/18 Tue 8/7/18 13 days 9.3 Setting up the technical support and capabilities Fri 7/20/18 Thu 8/16/18 13 days 9.4 Write the user manual Tue 7/31/18 Wed 8/22/18 13 days 9.5 Write the service manual Mon 6/18/18 Thu 6/28/18 0 days 9.6 Obtaining the capabilities of staff Fri 6/29/18 Mon 7/9/18 0 days 9.7 Market growth Tue 7/10/18 Wed 7/11/18 0 days 9.8 Market maturation Thu 7/12/18 Fri 7/13/18 0 days 10 Market decline Mon 7/16/18 Mon 8/13/18 0 days 10.1 Declining the sales Mon 7/16/18 Tue 7/17/18 0 days 10.2 Refresh of the product Wed 7/18/18 Fri 7/20/18 0 days 10.3 Launching the product Mon 7/23/18 Tue 7/31/18 0 days 10.4 Differentiating the service Wed 8/1/18 Fri 8/3/18 0 days 10.5 Launching the new products Mon 8/6/18 Mon 8/13/18 0 days 11 Withdrawal of the product Tue 8/14/18 Wed 8/22/18 0 days 11.1 Decision to withdraw Tue 8/14/18 Wed 8/22/18 0 days 11.2 Achieve the documentation Mon 7/23/18 Mon 8/20/18 0 days 12 Final closure Tue 8/21/18 Wed 8/22/18 0 days 12.1 Final sign off the project Tue 8/21/18 Tue 8/21/18 0 days 12.2 Final submission of report Wed 8/22/18 Wed 8/22/18 0 days Resource and cost plan Estimates relevant for the project Estimation of both cost and schedule is relevant for this project. Cost estimation is required to determine the total cost needed to conduct the event on green cars. It is required to estimate strength and weakness of the project work. The accuracy of cost estimation makes the success of project. Schedule estimation is required to determine the start and end date of the project work. Without schedule estimation, how long the project will be taken is not estimated. When the project will finish within estimated schedule, then the project will success. Pricing estimation and resource allocation WBS Task Name Resource Names Cost 0 Greencar product development and launch $60,400.00 1 Idea generation $3,440.00 1.1 Identify the requirements of the customer Event Manager, Project Manager $960.00 1.2 Evaluate the quality of existing products Project Manager $1,200.00 1.3 Defining the objectives of new car Marketing Manager, Project Manager $1,280.00 2 Concept design $1,360.00 2.1 Create idea generation Project Manager $720.00 2.2 Refine the concepts Marketing Manager, Project Manager $640.00 3 Feasibility study $7,120.00 3.1 Check for the strategic feasibility (SWOT) Executive Manager, Marketing Manager, Project Manager $1,440.00 3.2 Check the marketplace Executive Manager, Marketing Manager $1,200.00 3.3 Checking the technological capability Executive Manager, Marketing Manager, Project Manager $960.00 3.4 Checking for the financial feasibility Project Manager $960.00 3.5 Checking for resources availability Executive Manager, Project Manager, Chartered financial accountant $2,160.00 3.6 Making the decision to proceed the greencar development Executive Manager, Project Manager $400.00 4 Detailed design $6,800.00 4.1 Setting the product specifications Executive Manager, Project Manager $800.00 4.2 Designing the key characteristics of the product Project Manager $1,200.00 4.3 Product drawings Designer, Project Manager $1,440.00 4.4 Product prototype Customer Service Manager, Designer, Tester $3,360.00 5 Testing of the product $2,320.00 5.1 Testing the product as per user satisfaction Designer, Marketing Manager, Tester $1,200.00 5.2 Testing the key characteristics of the car Tester $480.00 5.3 Identification of team for testing the car Project Manager, Tester $640.00 6 Finalize design $4,240.00 6.1 Review the product design Project Manager, Tester $960.00 6.2 Approval from the board Project Manager $480.00 6.3 Revise the product design Marketing Manager, Project Manager $1,600.00 6.4 Freeze the product design Customer Service Manager, Event Manager $1,200.00 7 Setting up the production of greencar $14,240.00 7.1 Procure the manufacturing abilities Event Manager, Executive Manager $1,200.00 7.2 Design the tools Designer $1,440.00 7.3 Building the tools Project Manager $720.00 7.4 Modification of the product Designer, Executive Manager $2,400.00 7.5 Obtain the equipments Marketing Manager, Project Manager $1,280.00 7.6 Start up the production Project Manager $480.00 7.7 Testing the plan Tester $800.00 7.8 Verification of quality tolerances Designer, Executive Manager, Tester $4,320.00 7.9 Production in volume Marketing Manager, Project Manager $1,600.00 8 Arrangement of the marketing $4,960.00 8.1 Identification of the key benefits of the product Project Manager $1,920.00 8.2 Identification of potential users Project Manager $960.00 8.3 Planning the marketing strategies Marketing Manager $480.00 8.4 Production of brochures and adverts Marketing Manager, Project Manager $960.00 8.5 Produce the advertising campaign Marketing Manager, Project Manager $640.00 9 Arrangement of distribution $8,880.00 9.1 Establishment of sales chain Customer Service Manager, Marketing Manager $480.00 9.2 Establishment of business procedures Marketing Manager, Project Manager $1,280.00 9.3 Setting up the technical support and capabilities Project Manager $1,680.00 9.4 Write the user manual Project Manager $960.00 9.5 Write the service manual Project Manager $2,160.00 9.6 Obtaining the capabilities of staff Executive Manager, Project Manager $2,000.00 9.7 Market growth Marketing Manager $160.00 9.8 Market maturation Marketing Manager $160.00 10 Market decline $4,480.00 10.1 Declining the sales Customer Service Manager, Project Manager $800.00 10.2 Refresh of the product Customer Service Manager, Executive Manager $960.00 10.3 Launching the product Marketing Manager $560.00 10.4 Differentiating the service Marketing Manager $240.00 10.5 Launching the new products Marketing Manager, Project Manager $1,920.00 11 Withdrawal of the product $1,280.00 11.1 Decision to withdraw Marketing Manager $320.00 11.2 Achieve the documentation Marketing Manager, Project Manager $960.00 12 Final closure $1,280.00 12.1 Final sign off the project Chartered financial accountant, Project Manager $560.00 12.2 Final submission of report Chartered financial accountant, Executive Manager, Project Manager $720.00 Risks affect cost and schedule The market risk affects the cost of equity funding which will directly affects the cost of the project. Scope change in the project also affects time and cost, as scope change will affect the activities of the project which will result into delay of the project plan. When the project will delay by 1-2 days, then it raises the total estimated cost off the project. Monitor performance in the project An activity schedule performance is done by noting of the dates the project begins and ends. The statuses of the individual activities are checked on regular basis to analyze if the project is on track or not. Cost and schedule variance metrics are required to check the progress of the project work. Bibliography Fleming, Q.W. and Koppelman, J.M., 2016, December. Earned value project management. Project Management Institute. Leach, L.P., 2014.Critical chain project management. Artech House. Lock, M.D., 2014.The essentials of project management. Ashgate Publishing, Ltd.. Marcelino-Sdaba, S., Prez-Ezcurdia, A., Lazcano, A.M.E. and Villanueva, P., 2014. Project risk management methodology for small firms.International Journal of Project Management,32(2), pp.327-340. Nicholas, J.M. and Steyn, H., 2017.Project management for engineering, business and technology. Taylor Francis. Schwalbe, K., 2015.Information technology project management. Cengage Learning. Tarhini, A., Ammar, H. and Tarhini, T., 2015. Analysis of the critical success factors for enterprise resource planning implementation from stakeholders perspective: A systematic review.International Business Research,8(4), p.25. Todorovi?, M.L., Petrovi?, D.?., Mihi?, M.M., Obradovi?, V.L. and Bushuyev, S.D., 2015. Project success analysis framework: A knowledge-based approach in project management.International Journal of Project Management,33(4), pp.772-783. Turner, R., 2016.Gower handbook of project management. Routledge. Verzuh, E., 2015.The fast forward MBA in project management. John Wiley Sons Plan (Schedule) Work breakdown structure Monitor performance in the project